Marketing Analytics

The Senior Manager, Marketing Analytics role is responsible for performing analysis for marketing campaigns and understanding how marketing is impacting the business. Under limited supervision, this job evaluates data from advertising platforms, web analytics, and other marketing related sources in conjunction with business outcomes to generate reporting that is distributed to marketing stakeholders.

Key Responsibilities and Duties

Work cross-functionally with marketing strategy and execution teams to holistically understand marketing initiatives.

Collaborate with data science teams to develop measurement strategies that align with the goals of the business.

Develop dashboard requirements for business intelligence teams to build.

Conduct ongoing analysis of in-market campaigns to provide insight and optimization recommendations.

Provide post-campaign reporting utilizing marketing and business data to all marketing stakeholders

Carry out ad hoc analysis for marketing stakeholders

Educational Requirements

Bachelor's Degree Required

Work Experience

3+ Years Required; 5+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications:

3+ years of experience working with Marketing Data and Web Analytics

Preferred Qualifications:

5+ years of experience working with Marketing Data and Web AnalyticsExperience providing reporting to marketing stakeholdersSQL Querying in a Snowflake environmentExperience working with the Google Analytics export in Big QueryTableau Development ExperienceExperience with any of these marketing platforms:Google Campaign ManagerGoogle Search AdsLinkedIn Ad ManagerMeta AdsSalesforce Marketing Cloud

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Related Skills

Audience Insights, Audience Segmentation, Budgeting, Campaign Management, Collaboration, Communication, Continuous Improvement Mindset, Customer-Focused Campaign Development, Executive Presence, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Prioritizes Effectively, Relationship Management, Search Engine Marketing, Test and Learn Mentality

Anticipated Posting End Date:

2025-02-25

Base Pay Range: $130,000/yr. - $180,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

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TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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