Job Overview
Are you passionate about using data to fuel marketing and media strategies? Do you have the leadership skills to lead a talented team and turn complex data into actionable insights? If you’re an experienced leaders with an analytical mindset, we want you on our team!
Lead Marketing Transformation as the Senior Manager, Marketing Mix & Media Analytics.
At Hanesbrands Inc., we believe that analytics is key to unlocking the potential of our marketing, trade, and media efforts. You’ll play a pivotal role in shaping investment strategies . Reporting to the Head of Business Analytics, you’ll lead a team responsible for turning data into actionable insights that guide marketing and advertising campaigns, trade optimization , and ultimately foster a culture of data-driven decision making.
What you will do:
In this role, you and your team will develop comprehensive analytics frameworks that connect marketing activities to business outcomes. You'll oversee our marketing mix modeling program, lead performance monitoring initiatives, and conduct deep-dive analyses to uncover growth opportunities.
Key Responsibilities: Your expertise will drive success across three core areas:
Business Performance Analytics Design and implement marketing performance measurement frameworks Lead root cause analyses to identify drivers of business performance Develop frameworks and solutions that surface actionable insights Partner with business leaders to translate analytics into action plans Media Measurement & Optimization Guide media mix optimization through advanced analytics Evaluate channel performance and recommend allocation strategies Develop attribution models to understand cross-channel impact Partner with media agencies to drive execution excellence Marketing Mix Modeling Lead the development and execution of marketing mix and attribution models Transform model outputs into clear strategic recommendations Collaborate with vendors to continuously improve modeling approaches
What You Bring
A Bachelor's degree in a business or quantitative field, such as statistics or mathematics, plus 10+ years of relevant experience, or equivalent work experience. A Master's degree is preferred. 4 years of additional work experience can replace the Bachelor's degree requirement. 8+ years’ experience in an analytics role, with a track record of success in leading high-performing teams. Exceptional interpersonal and communication skills, with a talent for motivating teams and influencing senior stakeholders, with the ability to inspire and motivate team members Strong background in statistical analysis Circana/ Nielsen Point of Sales and Shopper Panel experience highly desirable. Deep expertise in data analysis, marketing mix modeling, and media measurement Advanced proficiency in analytics tools like SQL, Python, and/or R, Experience with data visualization tools such as Tableau, Power BI, or similar. Good understanding of data visualization and programming languages such as SQL. Ability to derive insights from complex datasets and communicate findings effectively. Able to translate data to actionable insights Strategic thinker with a results-oriented mindset and a passion for driving business impact through data-driven decision-making. Knowledge of business intelligence concepts and methodologies. CPG and/ or Apparel experience is a plus
Who is HanesBrands?
Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.
Core Values
Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.