What makes us Qlik?
A Gartner® Magic Quadrant™ Leader for 14 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.
We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.
The Sr. Manager Marketing Planning & Insights Role
The Senior Manager, Marketing Planning & Insights is a critical member of the Integrated Marketing Planning team, responsible for driving marketing planning cycles and delivering actionable insights to optimize marketing performance. This role bridges strategic planning and performance evaluation by partnering with Marketing Analytics, Integrated Marketing Operations, and global marketing teams to align marketing strategies with business objectives and pipeline/revenue goals.
This role is focused on the strategic aspects of marketing planning and performance, including enabling effective planning processes, defining measurable marketing targets, and shaping campaign structures, governance and reporting frameworks to drive better decision-making and maximize ROI.
What makes this role interesting?
Lead the development and facilitation of quarterly and annual integrated marketing planning exercises, ensuring alignment with pipeline and revenue goals.Support the creation and governance of planning models and frameworks to guide consistent, effective and scalable planning cycles.Partner with cross-functional teams to identify gaps in marketing planning processes and implement improvements that enhance campaign alignment with strategic objectives.Collaborate with Demand Operations as well as global and regional marketing teams to define marketing targets, aligning efforts with revenue goals and key business priorities.Define and influence reporting frameworks, ensuring alignment with marketing targets, KPIs and metrics that matter.Partner with Marketing Analytics on reporting needs and dashboard enhancements that foster consistent measurement of marketing performance.
Here’s how you’ll be making an impact:
Analyze marketing performance against targets, delivering actionable insights to marketing leadership and key stakeholders.Conduct ROI evaluations for major marketing initiatives to identify opportunities for cost efficiency and improved campaign outcomes.Facilitate quarterly business reviews (QBRs) by synthesizing performance data and highlighting optimization opportunities.Collaborate closely with Operations and Analytics teams to influence campaign architecture that improves reporting accuracy and attribution. Work cross-functionally with stakeholders across marketing to align campaign and reporting structures and optimize campaign effectiveness.Act as the subject matter expert on marketing planning and performance, providing guidance to teams globally and regionally.Stay up to date on industry best practices for marketing planning and performance measurement.Identify gaps in current processes and work with teams to implement improvements.Support the implementation of tools, templates, and resources that enable scalable and efficient planning and reporting.
We’re looking for a teammate with:
Bachelor’s degree in marketing, business, or a related field preferred.Strong understanding of marketing performance metrics, planning cycles, and ROI analysis.Excellent communication and presentation skills, with the ability to convey complex data in a clear, actionable manner.Experience with integrated marketing planning processes and frameworks.Strong analytical and problem-solving skills with a focus on driving measurable outcomes.Familiarity with marketing technology tools (e.g., Marketo, Salesforce) and analytics platforms (e.g. Qlik Sense).8+ years of experience in marketing strategy, business analysis, or performance management roles, preferably within enterprise software or a similar B2B environment.Proven ability to lead and influence global, cross-functional teams.Experience working in or alongside marketing operations, analytics, or campaign execution teams.
The location for this role is:
King of Prussia PA, or Waltham, MA
Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!
More about Qlik and who we are:
Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.
What else do we offer?
Genuine career progression pathways and mentoring programsCulture of innovation, technology, collaboration, and opennessFlexible, diverse, and international work environment
Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs
The anticipated base salary range for this role is $108,960.00 USD MIN – 136,190.00MAX per year. Final compensation offered by Qlik will be based on factors such as the candidate’s location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.
Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.
Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor’s website to review the Equal Employment Opportunity Posters, including the “Know Your Rights” and “Pay Transparency Nondiscrimination” posters.
If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta @ qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.
Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.