**Description** Find your future at United! We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward. Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups. Create what’s next with us. Let’s define tomorrow together. Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go. **Key Responsibilities:** **Job overview and responsibilities** The Senior Manager - Marketing Strategy is responsible for leading all aspects of, developing, and delivering best-in-class strategic digital marketing campaigns and promotions that drive incremental revenue, customer engagement, and loyalty program growth and engagement. This position and your team will be responsible for all marketing planning, strategy, creative briefing, and managing of omnichannel marketing programs from strategy through execution, measurement, and reporting, and will use data and insights to make strategic, customer-first and business positive decisions. + Leads and implements an innovative, modernized marketing strategy for United Airlines, and drives measurable, impactful results and proven return-on-investments. + Leads and mentors an effective, efficient team of Marketing Managers, using marketing standard methodologies and data + Collaborates with cross-functional teams and business partners and external vendors to launch best-in-class campaigns, and presents to senior and executive leadership on marketing plan + Ensures efficient optimization of campaigns and encourages a test and learn culture to guarantee effective, personalized campaigns that drive maximum customer and business value. Handles the intake of marketing requests, resources, marketing plans, and a content calendar to enhance process efficiency and messaging. + Leads a strategic, customer journey-based marketing calendar and roadmap that drives a positive customer experience, loyalty and business outcomes + Develops a successful marketing strategy, guides their team in crafting effective marketing briefs, and implements omnichannel marketing plans using various customer-facing digital channels. + Responsible for digital channels including but not limited to paid, direct and onsite channels such as paid media and paid social, SEO and SEM, email, SMS and push, and owned and operated channels including united.com, mobile app, and airport and onboard channels United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table! **Qualifications** **What’s needed to succeed (Minimum Qualifications):** + Bachelor's degree in marketing, Communications, Business, or related field + 7+ years of relevant experience + Marketing, B2C communications and/or advertising agency or consulting experience for major global brands, clients or enterprises + Experience leading a team + Ability to lead and mentor a high-performing team + Ability to collaborate with and influence wide range of senior leaders, partners and customers + Ability to manage a large-scale marketing budget with measurable return on investment + Excellent written and verbal communication skills + Excellent presentation skills and experience + Strong leadership and executive presence + Strong project management skills + Excellent analytical skills + Ability to adapt to changing business environment and priorities + Ability to grow as a subject matter expert + Demonstrated track record of problem-solving and creative thinking + Legally authorized to work in the United States for any employer without sponsorship + Successful completion of interview required to meet job qualification + Reliable, punctual attendance is an essential function of the position **What will help you propel from the pack (Preferred Qualifications):** + Master’s degree in related field United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation. The base pay range for this role is $124,735.00 to $169,950.00. The base salary range/hourly rate listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards. You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges. United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.