Amazon Live operates at the intersection of content, commerce, and connection, bringing stories to life to drive consideration and conversion through video content and creative assets. At Amazon, we start with the customer and work backwards in everything we do. Video content enables customers and brands to connect in new ways, and we believe that when done well, it enhances the customer experience with delightful and engaging discovery as well as compelling performance for advertisers.

As a Senior Manager of Product Marketing driving Go To Market (GTM), you will be a core member of the Amazon Shopping Videos Growth (ASVG) leadership team. You will be responsible for GTM strategy and execution across video product experiences, including Amazon Live and Shop the Show, across both customer and advertiser segments. We are seeking a seasoned leader who will be responsible for setting the vision for their team to define and drive bar raising marketing strategies across customer and advertiser segments. This role will be highly visible, and will need to work collaboratively with internal management teams to achieve growth goals. A successful candidate will be energized by collaboration and skilled at influencing cross-functional partners, they must be comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.

Key job responsibilities
* Build out GTM strategies and frameworks that are scalable and repeatable across product sets, including both Amazon Live and Shop the Show experiences
* Develop and lead a team of product marketing and program managers.
* Oversee strategy, execution, performance and growth opportunities for high velocity events
* Lead strategy, brand positioning and GTM for new Shop the Show second screen experience, including development of marketing plans to build awareness and customer adoption in partnership with Prime Video and other cross-Amazon teams
* Partner and consult across Amazon Ads to develop Shop the Show monetization GTM strategy, positioning and packaging
* Lead and advocate for business opportunities and trade off decisions using a deep understanding of the customer