Manages the entire product life cycle for certain product(s) (e.g., hardware, software, wireless, web products, medical devices, etc.) from planning to execution to support the organization's strategy and objectives. Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.