Senior Manager – Analytics and Insights
Abbott
**JOB SUMMARY**
The role of the individual would be to partner with the finance, marketing and sales teams responsible for drive growth of brands as well as all analytics and forecasting requirements. This is a critical role as this individual would be our contact point with all the internal teams as well as area analytics and will strive to drive fact backed decisions. The individual is required to:
+ Forecast the categories and offtake monthly in a rolling forecasting cycle which happens four times a year.
+ Should be able to build models (regression models building is a must), Employ coding softwares/ tools to use to build models which enable better forecasting/ triangulation
+ Proactively identify category and larger market trends which are happening and look at how they can impact our category forecasts
+ Triangulating our external sources with internal sales (Nielsen, Kantar world panel) to monthly identify opportunities and present this in commercial reviews
+ Find opportunities to further lead analytics work eg promotion analysis/ SKU analysis etc which can provide growth opportunities
+ Work with our Area team wrt to area lead analytics projects
+ Use and further train internal teams on our internal tools eg Power BI tool for share
**CORE JOB RESPONSIBILITIES**
+ **_Market Research- Reporting/ Analytics_** :
+ _Work closely with finance and marketing to forecast the category and our offtakes and then triangulate with internal sales for deriving monthly share projections, all India, channel level, zone level_
+ _Drive data based insights monthly to drive business growth by identifying problems/ opportunities as presented in Nielsen/ KWP data_
+ _Support the ROI measurement and pricing studies done using Market Mix models by external agencies_
+ _Work closely with the research counterpart to bring together an integrated research insights and analytics view for the various brands at a monthly/ quarterly level_
+ _Develop models which can enhance our forecasting abilities_
+ _Closely monitor competitive activities to enable fast action by teams_
+ _Closely work with PA regional team on all regional analytics MI requirements for India._
+ _Back up understanding from data by doing actual field visits to validate / enhance insights_
+ _Triangulation of internal and external metrics_
+ _Develop Eun read channels reporting and integrate with_ _read channels_
**MINIMUM QUALIFICATIONS**
**_Minimum Education_**
_Post Graduate in stats/ Maths, finance/ marketing_
**_Education Level_**
_Post-Graduate_
**Major/Field of Study**
_Marketing / Consumer Insights, CPG / Consumer Health Care / Consulting / Agency in Marketing / Consumer & Market Insights_
**MINIMUM WORK EXPERIENCE**
**_Experience -_** _10 - 12 years_
**Experience Details**
+ _Educational qualification: Graduated from a reputed business school in India with interest in marketing/ consumer insights_
+ _10 - 12 years of experience in insights/ analytics in agency and client side. Agency analytics experience is a must_
+ _Strong business analysis skills: Ability to triangulate knowledge across multiple data sources and come up with clear conclusions._
+ _Should have extensively used Nielsen data and working knowledge of Kantar world panel data_
+ _Worked in matrix organizations_
+ _Well versed and super user of excel, user of python and power BI tools_
+ _Exposure to analytics techniques like Market Mix models, Pricing studies_
**MINIMUM LICENSES AND CERTIFICATION**
Licenses/ Certifications - Any analytics courses, python
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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