About the RoleWe are seeking a dynamic and experienced Senior Manager to lead our batch email, SMS, and push notification programs. This role involves managing the end-to-end process for seasonal messages, promotional messages, loyalty communications, and more. The ideal candidate will be consumer-obsessed, have a strong strategic mindset, a creative and data-driven approach, and a proven track record of growing and building similar programs. This role is crucial for driving customer engagement and retention through effective communication strategies.What You'll Do

Lead the batch email program: Manage the end-to-end process for seasonal messages, promotional messages, loyalty communications, and other batch communications.

Oversee SMS and push notifications: Ensure timely and relevant messaging for SMS and push notifications.

Develop and execute strategies: Grow the email and SMS acquisition programs through strategic planning and execution.

Collaborate with cross-functional teams: Ensure cohesive and effective communication strategies across teams.

Utilize data and analytics: Measure the effectiveness of campaigns and identify areas for improvement.

Continuously innovate: Test new approaches to enhance customer engagement and retention.

Consumer-Obsessed Approach: Demonstrate a deep understanding and passion for our consumers, ensuring all strategies are customer-centric.

Innovative Thinking: Bring fresh ideas and innovative approaches to our communication strategies, driving new initiatives and creative solutions.

Who You Are

Proven experience in managing batch email, SMS, and push notification programs.

Strong strategic thinking, planning, and analytical skills with a data-driven approach.

Creative mindset with the ability to develop engaging and effective communication strategies.

Excellent understanding of customer behavior and trends.

Ability to work in a fast-paced environment and adapt to changing priorities.

Strong communication and collaboration skills.

Demonstrated ability to innovate and implement new ideas in email marketing.

Experience in building and scaling programs.

Preferred - experience with direct to consumer brands or brands with a very strong digital-first presence.