SummaryPosted: Feb 1, 2025Role Number:200577140Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. We do this by obsessing over the customer experience and delivering a future e-commerce strategy that sets the bar. The Senior Manager, Digital shopping Optimization, will lead a high performing team of program managers and experience strategists, analyzing, defining and supporting the delivery of innovative shopping experiences and strategies across Apple Store Online and the Apple Store App. This position requires close collaboration across multiple global teams.DescriptionDescriptionYou will drive a forward-thinking eCommerce shopping optimization strategy that distinguishes Apple official digital stores as the top destinations for shopping Apple products. Collaborating with various cross functional teams, you will design exceptional digital shopping experiences across the entire customer journey, from conception through to execution and optimization. Responsible for the end-to-end customer journey and shopping optimization of our web platforms including buying experiences, affordability and payments, and transactions. Clearly understands the business and shopper engagement from a customer journey and experience perspective, reports out regularly on performance and identifies actionable insights. Craft original views on market & competitor trends, in order to create strategic vision and presentations that inform cross functional partners of business priorities, opportunities, and performance. Provide feedback on new solutions and designs in large cross-functional forums with a deep focus on customer experience and business priorities. Inspires, develops and leads a high performing team of Digital Experience professionalsMinimum QualificationsMinimum Qualifications15+ years experience in a retail e-commerce, strategy, and/or customer experience function.10+ years of people leadership, developing and managing a team of individual contributors including at senior levels.Deep expertise in digital commerce standard methodologies and proficient knowledge of emerging technologiesExperience working closely with creative and UX teams to create innovative customer experiences and define shopping journeysSuperb communication and presentation skills, with the ability to effectively convey complex analysis and data insights to both technical and non-technical partners, including extensive experience presenting to leadership groups and executives.Key QualificationsKey QualificationsPreferred QualificationsPreferred QualificationsA strong understanding of global trends and eCommerce consumer behavior.Thrives in an ambiguous, fast-paced environment operating at both strategic and tactical levels with a strong attention to detail.Ability to work collaboratively in a cross-functional environment and effectively manage multiple priorities.Proven leadership in establishing and implementing a vision, goals and strategic and tactical execution plans.Proven people manager who builds capabilities of individuals and teams through effective employee development, involvement, communication and coachingActively contribute to an inclusive environment through inclusive hiring, encouraging all voices to be heard and valuing those voices, and serving as an example of leading a culture of belonging for othersEducation & ExperienceEducation & ExperienceAdditional RequirementsAdditional RequirementsPay & BenefitsPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $222,600 and $334,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.