Purpose & Overall Relevance for the Organization:  

  

As a Senior Manager eCom Planning and Forecasting at adidas, you play a crucial role in shaping the company's digital market strategy through accurate planning and forecasting. Leading a dedicated team, you are responsible for developing and maintaining a cutting-edge planning and forecasting process that informs key business functions and enables fact-based decision-making. You drive data-led planning decisions and foster accurate inputs from key stakeholders through collaboration and advanced reporting tools. By staying on top of the numbers and regularly updating expectations, your team identifies risks and opportunities, ensuring adidas meets its objectives.  

 

Key Responsibilities:   

  Scope: Accountable for leading the eCom Financial Planning and Forecasting team to develop and maintain advanced processes that drive data-led decision-making and identify risks and opportunities to ensure adidas meets its digital market objectives.  

  

Business Planning

Manage and own the end-to-end lifecycle of business planning and forecasting processes for the Europe eCommerce business. 

Participate in and lead part of the monthly Integrated Business Planning (IBP) process, providing the Finance team with realistic bottom-up forecasts to help them create official target submissions. 

Support the business with daily demand targets and month-end projections to enable better decision-making and optimize business plans. 

Support on identifying opportunities and determine actions to close gaps and achieve business goals and objectives. 

Develop and integrate automated models to reduce reliance on manual inputs. 

Master a deep understanding of business planning, target setting, budgeting, and campaign planning processes and data flows to effectively communicate, assess, and prioritize with stakeholders. 

 

  Consulting

Develop strong relationships with business partners to understand their goals and objectives, outline analytic requirements, and provide solutions to business needs, ensuring high-quality inputs for forecast processes. 

Actively identify opportunities and determine actions to achieve business goals and objectives. 

Provide ad-hoc analyses and build business cases to facilitate insights into the business as needed. 

 

Reporting

Co-initiate and help implement new reporting structures within your area of responsibility. 

Ensure data accuracy and quality across all outputs provided by your team. 

Continuously innovate reporting and tracking systems to enable stakeholders to monitor sales predictions, potential shortfalls, and future uplifts. 

 

People Management

Create a supportive work environment where employees are coached, trained, and provided with career development opportunities. 

Continuously monitor and evaluate team workload and organizational efficiency using data and team feedback, making appropriate changes to meet business needs. 

Provide team members with clear direction and targets aligned with business needs and market objectives.  

 

Key Relationships:   

eCom Finance  

eCom Trading  

eCom Brand Activation  

eCom Operations (Order Fulfillment, Payments, Platform Operations)  

eCom SCM  

eCom Omnichannel Team  

Global Digital Analytics  

 

Knowledge, Skills and Abilities:   

  

Soft-Skills  

Passion for delivering data-driven recommendations that lead to quantifiable improvements in business results and consumer satisfaction. 

Excellent communication skills, with the ability to present complex topics to stakeholders at various organizational levels, both in person and remotely. 

Strong analytical skills, capable of understanding and simplifying complex systems. 

Extensive knowledge of financial and operational processes, and KPIs. 

People management skills are a plus  

 

Hard-Skills  

Extensive experience in business intelligence practices, including querying, enhancing, interpreting, and delivering moderate to large datasets (proficiency in SQL and coding skills preferred). 

Proficient in using ETL tools such as Alteryx, Knime, and SPSS Modeler. 

Advanced MS Excel skills. 

Strong project management skills, with the ability to manage multiple projects simultaneously. 

Fluent in English, both verbally and in writing. 

 

Requisite Education and Experience / Minimum Qualifications:   

University degree in the field of Business or equivalent   

4+ years of experience in analytics field  

7+ years of work experience  

Experience in eCommerce environment   

Experience in leading a team is a plus