Senior Manager I, Paid Media

 

POSITION PROFILE

The Senior Manager I, Paid Media is responsible for the development and execution of paid media strategies across Ricoh North America. This role will lead our Ricoh in-house paid campaigns as well as collaborate with our paid media agency partners to continuously optimize the campaigns towards our goals and KPIs.

 

Job Duties and Responsibilities

Develop, manage and optimize paid media campaigns across a variety of digital channels (SEM, display, programmatic, social, video, CTV, OOH) in support of our overall business objectives and ensure our plans are effective and efficient in reaching target audiences. Provide recommendations and support for Account Based Marketing paid media activities, helping to drive targeted messaging and creative delivery approaches for ABM audiences. Continuously optimize campaigns, including A/B testing, ad formats and audience targeting to improve performance. Function as the day-to-day contact with internal marketing teams and outside agencies to ensure executional excellence. Ensure coordinated, effective and aligned paid campaigns for Ricoh services and solutions that are supported by multiple agency partners Partner with agencies and internal design team on creative briefs for campaigns media assets Provide recommendations to internal business stakeholders on paid media best practices and benchmarks across all funnel stages. Identify opportunities to test, learn and optimize. Leverage insights from media reporting and measurement to inform campaign optimizations and improve business results. Build out in-house paid social/SEM competency by establishing best practices and standards.

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QUALIFICATIONS (Education, Experience, and Certifications)

bachelor's degree in digital marketing, marketing analytics, advertising, or related field. 10+ years leading digital paid media campaigns with multi-channel activation at an agency or in-house. Prior experience using Google Ads, Google Analytics and Social Media platform insights  Prior experience managing performance campaigns across paid search platforms including keyword bidding strategies, budget management and optimization tactics. Experience with audience targeting, remarketing and tracking tools, including Demand base. Strong understanding of audience segmentation strategies Strong analytical skills with an ability to synthesize complex reports into concise takeaways

 

KNOWLEDGE, SKILLS, And Abilities

Understanding of the evolving digital media landscape and trends to recommend new media opportunities and enhancements to media plans. Data-driven approach, strong analytical and excel skills. Ability to work in a fast-paced, changing environment with all levels of management. Excellent communication skills, and ability to collaborate effectively with cross functionally teams Highly organized with strong project management skills, and the ability to multitask and manage competing priorities.

 

Working Conditions, MENTAL AND PHYSICAL DEMANDS

Typically, an office environment with adequate lighting and ventilation, and a normal range of temperature and noise level. Work assignments are diversified. Interpret, comprehend and apply complex material, data and instruction  Prepare, provide and convey diversified information. Minimal physical effort required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically with less than 10 lbs. (e.g., papers, books, files and small parts, etc.). Moderate dexterity  Regular application of basic skills (calculator, keyboard, hand tools, eye/hand coordination).

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.