Senior Manager Marketing Comm & Global Brand
Swagelok
**Shift:** 1st shift
**City:** Solon
Swagelok, Northeast Ohio, USA
Swagelok is a global organization and one of the largest employers of manufacturing talent in Northeast Ohio. We are driven by our core values of Quality, Integrity, Respect for the Individual, Customer Focus, Innovation, and Continuous Improvement, which are demonstrated through our daily actions. For 75 years, our dedication to our core values has been the foundation for our success. Our products have been up into space, down to the bottom of the ocean, and everywhere in between. That same dedication spans to our customers.
Throughout our organization we demonstrate a commitment to these values and those we bring onboard. Whether you want to grow in your role or explore broad opportunities and develop new skills—you’ll thrive in a culture that promotes learning and development.
We strive to be a company where we all can do our best work with a true sense of purpose and belonging.
**Be** Connected. **Be** Valued. **Be** You.
We hope you’ll consider joining our team.
**Position Summary:**
The Senior Manager of Marketing Communications and Global Brand is responsible for shaping strategic plans for Swagelok’s global brand programs, digital customer experience, and developing customer-facing communications to drive global sales growth. This role ensures alignment and execution of corporate-level messages and market/product-level communications with current brand guidelines and corporate values.
The Senior Manager collaborates with regional and distributor communications associates to design and implement plans that align with the overall marketing strategy. This position requires leadership through both formal and informal measures, demonstrating a deep passion and extensive knowledge of internal and external customers.
Strong leadership and business experience are essential. The ability to be perceptive and operate effectively on a global scale is crucial for success in this role.
**Essential Duties & Responsibilities:**
+ Lead the development and execution of integrated marketing communications strategies to advance the company’s marketing plans.
+ Manage the development and evolution of the digital roadmap in collaboration with Commercial IT, leveraging customer insight and analytics and engagement with Commercial LOB functions to further influence it
+ Lead a team to manage and optimize the health of the Swagelok.com platforms (multiple)
+ Manage the marketing communications portfolio, including prioritization, resourcing, and results reporting.
+ Oversee technical literature development and collaborate on product content data management build-out with a long term view to customer need and experience
+ Oversee content strategy, media relations, and omnichannel communications planning, including advertising, video, promotion, and digital.
+ Drive brand engagement and alignment with global sales and service center network.
+ Collaborate with other Commercial teams on annual planning for corporate marketing and distributorships.
+ Educate distributorships on best practices in integrated sales & marketing communications.
+ Drive adoption of corporate branding programs globally, allowing for relevant localization and execution.
+ Develop value propositions, marketing programs and global promotion to improve brand recognition and drive perception.
+ Establish and hold team accountable to metrics and key performance indicators for the marketing communications program; cascade to sr. leadership
+ Guide communications spend and manage the marketing communications budget; accountable for $3M+ in annual spend
+ Develop and execute digital marketing strategies, including SEO, to enhance online presence and drive traffic to Swagelok’s digital platforms.
+ Manage an overall team structure of up to 16, including direct reports with direct reports
Number of Direct Reports:
3 - 6
Travel:
10-15% including international
International responsibilities:
significant, including collaboration with distributor personnel
**Education and/or Work Experience Requirements:**
+ A Bachelor's degree is required, preferably in Marketing, Business, or a Technical field.
+ Strong command of digital marketing strategies and trends
+ A minimum of 10 years of experience in product, commercial/sales, or marketing functions. Experience in a global organization is highly desired.
+ Strong knowledge of B2B businesses, with manufacturing experience being a plus.
+ Proven experience and ability to lead and work effectively in a collaborative international environment.
**Working Conditions and/or Physical Requirements:**
+ Working conditions associated with normal office environment.
+ Ability to operate standard office equipment (e.g., computer, telephone, copier, printer, etc.).
+ Ability to effectively communicate in both small and large groups and settings.
+ Ability to traverse between multiple locations in Ohio and Pennsylvania as needed.
+ Domestic and/or 10-15% international travel is required.
+ Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and quantitative productivity standards.
+ Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards.
Swagelok provides a comprehensive package of valuable benefits called Total Rewards focused on health and wellness, compensation, retirement planning, and supplemental rewards.
To apply:
1. Click ‘Apply Now’ to the role of interest, upload your resume and complete the application.
2. Those that match our qualifications will be contacted to schedule a phone interview.
Congratulations on taking the first step to **B** e Connected. **B** e Valued. **B** e You.
_Swagelok is proud to be an Equal Opportunity and Affirmative Action Employer. Applicants are selected without regard to race, ethnicity, creed, color, religion, sex (including pregnancy), age, national origin or ancestry, disability, genetic information, veteran/military status, sexual orientation, gender identity, or other protected characteristic under federal, state or local law_
_Swagelok will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990,the Americans with Disabilities Act Amendments Act of 2008, and Ohio state law._
_This job summary is intended to be brief and does not list all the duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. Swagelok is an at-will employer, which means that either party is free to terminate the employment relationship at any time, without any advanced notice, for any reason or no reason._
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