About the company 

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them. 

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table. 

#bringyourflavor

#LI-MG1

What you will be doing

The marketing team at Albertsons companies has a vision to build lasting customer relationships through personalized experiences that make their grocery shopping effortless and rewarding. We are looking for a highly skilled Senior Analytics Manager, to support development of insights and analytics for our Loyalty and CRM initiatives and help us realize our vision. 

We are passionate about serving our customers’ needs across their lifecycle and journeys using relevancy, personalization, targeted promotions, and best-in-class customer lifecycle and relationship management practices. 

We are seeking a Senior Analytics Manager, who is passionate about data driven decision making and who will be responsible for leading, analyzing and measuring our Loyalty Rewards programs and CRM campaigns (email, text, push). 

The position will be based in Pleasanton, CA (preferred location) or one of our main regional or corporate offices. 

Main responsibilities

We are seeking a highly skilled and passionate Senior Manager of Marketing Analytics to lead and drive insights across our marketing initiatives, including paid media, loyalty rewards membership, partnerships, and CRM channels (email, text, and push). This role is critical to providing actionable insights to business stakeholders, enabling them to optimize strategies and achieve their goals. The Senior Manager will lead a team of two direct reports and collaborate with two offshore resources, fostering a culture of innovation, collaboration, and excellence in analytics.

Strategic Analytics Leadership: Develop and execute an analytics roadmap to support paid marketing, loyalty rewards, partnerships, and CRM channels. Collaborate with stakeholders across IT, engineering, loyalty analytics, Paid Media and CRM teams to ensure alignment and integration of insights into business strategies. Act as a thought leader, identifying opportunities to improve marketing performance through data-driven insights. Clearly articulate / tell the narrative of what is working and not. Develop and implement measurement frameworks and KPIs to monitor and evaluate both the short term and long-term effectiveness of marketing campaigns and programs. Stakeholder Engagement: Develop and execute an analytics roadmap to support paid marketing, loyalty rewards, partnerships, and CRM channels. Build strong relationships with business teams, understand their challenges and provide tailored analytics solutions. Effectively communicate complex insights to non-technical audiences, influencing decision-making at all levels of the organization. Negotiate priorities and timelines with cross-functional teams to ensure seamless execution of analytics initiatives. Evaluate trends, patterns and results to determine business impacts of marketing activities on shopper behavior and identify improvement opportunities Marketing Insights to Activation: Empower marketing team with insights at scale on loyalty rewards, customer segments and CRM campaigns that help build customer engagement, drive category growth and that delivers actionable insights for the business and channel owners: Ingest and enable customer dimension sciences around key benefits (i.e., price, inspiration, health etc.) and nuanced customer segmentations to be activated on.  Help dig deep into various customer segments to allow us to build the most relevant lifecycle journeys. For example, creatively use different data assets (1st party shopping behavior, clickstream data, media consumption, demographic variables) to bring the above to life. Democratize customer segmentations for activation across channels.  Analyze large amounts of transaction and customer/shopper data and communicate impactful customer insights, trends and opportunities for marketing team to activate on.  Transform data and tables into data visualizations that bring to life insights. Foster creative thinking around how we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, Loyalty rewards engagement and eCommerce). Proactively seek out and utilize data to understand customer opportunities – for example understand what impact does channel, rewards and category have at a customer level? What is the next best step for that customer across communication channels? Continuous Improvement Evaluate trends, patterns and results to determine business impacts of marketing activities on shopper behavior and identify improvement opportunities. Stay updated on industry trends, emerging technologies, and best practices in marketing analytics. Champion the adoption of new tools and methodologies to enhance analytics capabilities. Identify process improvements to increase efficiency and accuracy in reporting and analysis. Team Leadership: Manage, mentor, and develop a team of two direct reports and oversee the work of two offshore resources. Foster a collaborative and innovative team environment, encouraging continuous learning and professional growth. Ensure high-quality deliverables and adherence to project timelines. Prioritize and communicate out to stakeholders on project timelines and prioritization in bi-weekly sprints. Cross Functional Partnership and collaboration: Work closely with our measurement team and broader analytical teams such as customer and market intelligence, data science, loyalty, shopper experience, eCommerce, paid media and divisions to maximize the impact of our team’s work.  Partner with Loyalty and CRM teams to drive adoption for customer led activation and engagement across various marketing channels. Contribute to large data-driven projects, collaborating with analytic peers, data science and cross-functional departments to develop and implement improved ways to understand customers and opportunities. Strategic Partner for all data platforms: Be a strong user and consult on all marketing related data tools.  Be a partner to product and data teams in ensuring our customers are identified well and makes for a sound foundation to activate on. Help optimize and validate data products with C360 team that make it easy for our business users to find the insights they need to serve our customers and identify opportunities for acceleration, operational efficiencies to customer activations, growth and loyalty.

The salary range is $102,000.00 to $145,000.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay (accrued based on hours worked), PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay, and retirement benefits (such as 401(k) eligibility). [If applicable:] Associates in this position are also eligible for a quarterly bonus.

A copy of the full job description can be made available to you. 

What we are searching for 

10+ years of experience in roles similar to these: data scientist, customer analyst, loyalty analyst, CRM analyst, paid media analyst, targeting and analytics. Advanced proficiency in SQL, Big Query, Power BI, GCP, Adobe Analytics, Databricks or similar analytics tools.  3-5 years of experience in developing audience segmentations, designing tests for targeted marketing. 3+ years of people management experience  3+ years of experience of leading a cross functional strategic project with tangible business impact.  Familiarity and comfort with test and learn tools and platforms preferred.  A data scientist with a strong mind for business and someone customer obsessed. A storyteller who brings data and analytics to life for marketers to activate on. Demonstrated organization skills and project management experience. Experience working in Grocery Retail or CPG industries preferred but not required. Comfortable working with large data sets, stitching and analyzing disparate and complex data (ecommerce, 3rd party data, instore purchase behaviors). You are courageous and when necessary are able to challenge and encourage partners to drive customer centric thinking and decision making. You are enthusiastic about innovating iteratively, comfortable with ambiguity, and can drive your own projects and influence other teams to work with you to drive the analytical workplan. You can effectively communicate with experts from different backgrounds and build strong stakeholder relationships. 

What is it like at Albertsons? 

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer 

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.   

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