Purpose & Overall Relevance for the Organization:

 

Ensure sustainable and profitable market share and net sales growth in the Brand & Sport Account channel in Hungary. Driving the positioning of adidas brand and ensure Business & Digital development of the account, seeking to optimize brand presentation in line with EMEA Brand & Channel strategy.

 

Key Responsibilities:  

Coordinating the specific needs of the entire marketplace Hungary through holistic regular marketplace mapping (together and in close alignment with BD) Evaluating and servicing the commercial needs of the country market for adidas including existing customers, potential new ones and B2B opportunities Addressing and servicing all commercial needs of our Sportsmarketing partners and evaluating the commercial opportunities of potential new partnerships (together and in close alignment with Sportsmarketing) Being the local reference also for our AKA teams to align and support with local knowledge for country specific activation and/or expansion plans (together and in close alignment with BD) Maximize and/or Optimize market share with respective customers in Hungary Support of long term business planning for respective accounts, by determining sales, gross-profit plans, implementing business, digital and marketing strategies Analyze consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment with aim to drive sell-through across all customer touchpoints, be it online or offline Optimize individual accounts’ profitability Provide the input to monthly sales forecast process (IBP) for respective accounts on category level Take responsibility for the analysis of the Brand & Sport accounts in order to spot trends, resolve problems and to correct any procedural errors being made Monitor competitors activities within our customers environment and propose win-win action plans to increase market shares To achieve short, mid and long term business targets Continuously improve and develop key sales & digital & customer service processes to provide excellence in service and efficiency in the organization

 

Authorities:

as per the adidas authorization matrix

 

Key Relationships:

Europe counterparts Customer Service Sales Development Omnichannel department Brand Activation department GTM managers

 

KPIs:

Net sales target achievement Sales deductions target achievement Standard margin target achievement Contribution target achievement DSO targets DPC targets

 

Knowledge, Skills and Abilities:

Sales manager with proven track record of successfully managing accounts in mid to large sales organization Be able to work in virtual teams High analytical skills for strategy development, business planning and decision planning Natural passion for social media, digital advertising and new technologies will be an additional leverage Interpersonal skills - good communications and negotiating abilities as well as relationship management High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling) Mental flexibility, initiative and determination Fluent in written and spoken local language as well as English.

 

Requisite Education and Experience / Minimum Qualifications: 

University degree preferably in Business Functional: > 3 years’ experience in sales, marketing and / or consulting area Industry: consumer driven, ideally apparel/fashion/shoes or FMCG Leadership: ideally people management experience Exposure: sports/fashion