Drives the development of competitive value propositions, client-centric messaging and points of view.

Recommends new opportunities to increase the scalability and efficiency of processes.

Oversees relationships with external marketing vendors.

Guides and continuously improves demand generation strategies and campaigns with a focus on data analytics.

Leads the development of strategy around digital and direct-response led marketing plans.

Reports on project budgets, budget forecasting and reconciliation to top management.

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