**We are Generac, a leading energy technology company committed to powering a smarter world.** Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. **Job Summary** This role is responsible for delivering high impact marketing insights and business recommendations to inform strategic decision making across the entire ecobee product and service portfolio. This is a critical role within the Marketing organization that has broad scope and impact. Works most closely with our Product Marketing, Customer Base Management and Brand Management teams to drive loyalty and cross-sell/upsell opportunities within our existing Base, while at the same time providing actionable insights to drive new customer acquisition. Responsible for delivering deep insights to enable better business decision making. Conduct proactive detailed marketing analyses to better inform marketing strategies and tactics. While your primary stakeholder is the Marketing team, this role also collaborates closely with the Product, Business Intelligence, Data Science, Finance, and Retail & Digital teams. **Key responsibilities:** + Develop a deep understanding of our customers to better inform how we should communicate our brand and value propositions to customers and identify new market opportunities + Deliver high impact insights and business recommendations to inform strategic decision making for the Marketing organization + Consult with cross-functional stakeholders to help identify analytical gaps in existing marketing programs and propose recommended solutions + Propose project and campaign optimizations to deliver improved customer experiences and deeper engagement + Collaborate with Business Intelligence, Data Science and Business Systems teams on the development of customer models to drive more relevant marketing communications. Act as the analytics liaison between these teams on key marketing initiatives + Prepare and evolve reporting to highlight actionable business insights across programs, channels and the organization + We’re looking for a candidate who melds the art and science of business, marketing, and technology to deliver transformative ideas. Someone who can be a subject matter expert and a trusted “go-to” colleague for guidance and analytics best-practices. You’re also able to quickly grasp the details and nuances of the smart home category, our existing and future distribution channels, buyer personas, subscriptions services and product differentiation elements. **What You’ll Bring to the Table  ** + You are a curious and strategic thinker and can dive deep to get the necessary data, while at the same time confidently presenting recommendations to stakeholders + You are passionate about the analytical process and balance it with a strong business and marketing background. You know how to measure success from marketing initiatives and showcase both the short-term and long-term benefits of brand building activities, while at the same time being comfortable gathering datasets with an SQL query + You have a strong technical background, including experience with querying data using SQL, Python or other relevant technologies, and working with platforms like Salesforce Marketing Cloud and Google BigQuery. + You have prior experience with SEM, SEO, display advertising, CRM and web analytics. + You have excellent analytical, communication, presentation, and collaboration skills. + You are an exceptional collaborator working across an organization to further both the business goals and the goals of your department. **Physical Demands** : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. _“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”_ Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.