Overland Park, KS, USA
6 days ago
Senior Marketing & Events Manager (Retail)

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Bluhawk is a dynamic and growing mixed-use development located in Overland Park, Kansas.
With over 200,000 sq/ft of operating marketplace retail, 260,000 sq/ft AdventHealth Sports Park and upcoming expansion adding over 230,000 sq/ft of best-in-class restaurant and retail and community green space, as well as an entertainment plaza.

If that's not enough, Bluhawk is also a live-work-play community with multifamily, office and healthcare woven into the overall development. Bluhawk is not just the future of retail, it really is everything and then some. 

The Marketing Manager is responsible for leading Bluhawk’s marketing efforts in support of the owner’s strategic goals. The Marketing Manager will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

What You'll Be Doing
 

Marketing Strategy Development & Management

Development of the annual marketing plan for the property based upon Bluhawk's strategic goals.Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.


Marketing Strategy Implementation

Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.Develop an ongoing public relations action plan as needed; send out press releases; track publicity.Follow corporate policies and procedures for all programs and events.Complete special assignments as directed by the General Manager and/or Regional Marketing Manager. Role will report directly to Regional Marketing Manager.


Leadership, Motivation and Development

If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

What We're Looking For

3-5 years in retail marketing and property management experience (Required)Bachelor’s Degree in Marketing or related field preferredEvent planning preferredExperience promoting events through integrated communication channels


Skills and knowledge

Computer literate, knowledge of marketing fundamentals and research.Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask.Sales/negotiation skills a plus.Must have experience in managing budgets.Must have flexibility to work varied schedules including weekends and evenings.Strong team player.Real estate license acquired a plus, or interest to acquire preferred.

What's In It For You

Join an industry leader and shape the future of commercial real estate. Deep investment in cutting-edge technology to power your work. Comprehensive and competitive benefits plan A supportive, caring, and diverse work environment designed for your growth and well-being. A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.

Estimated total compensation for this position:

96,300.00 – 117,700.00 USD per year

The total compensation range is an estimate and not guaranteed. An employment offer is based on an applicant's education, experience, skills, abilities, geographic location, internal equity and alignment with market data .

Location:

On-site –Chicago, IL, Dallas, TX, Des Moines, IA, Kansas City, KS, Kansas City, MO, Omaha, NE, Overland Park, KS, Springfield, MO, St. Louis, MO

Job Tags:

Property Management

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!


Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

401(k) plan with matching company contributions

Comprehensive Medical, Dental & Vision Care

Paid parental leave at 100% of salary 

Paid Time Off and Company Holidays

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This position may require you to be fully vaccinated against COVID-19. If required, you’ll be asked to provide proof that you’re fully vaccinated upon your start date. You’re considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. 

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Accepting applications on an ongoing basis until candidate identified.

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