Offsite, RTP, North Carolina
18 hours ago
Senior Marketing Intelligence Analyst – Data Center, AI, and Service Provider

The application window is expected to close on 1/17/25


Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.


Remote US, Poland or Portugal


Meet the Team


As a member of the Cisco Data Center and Provider Connectivity Marketing Strategy and Insights team you will partner across the broader Cisco Product and Solutions marketing team for Data center, AI, and Service Provider.


The Market Intelligence manger will play a crucial role in supporting the Data Center and Provider Connectivity Product and Solutions Marketing team by helping them understand market dynamics and competitive landscapes. 


This individual should want to join a fast-paced, culture-first marketing team—someone who thrives in a collaborative environment, embraces change, and is enthusiastic about driving impactful campaigns in the ever-evolving technology landscape.



Your Impact


We are looking for an individual who can support and enable strategic decision-making through in-depth market analysis and insights. The candidate will be responsible for gathering, analyzing, and interpreting data on market trends, competitor activities, and customer behavior to support our business objectives. 


As a Marketing Intelligence manager for marketing strategy and insights team, you will be responsible for leading the development and execution of data-driven marketing strategies. You will: 


- Conduct Market Research & Analysis: develop comprehensive market research to identify trends, opportunities, and threats. Analyze competitive landscape and benchmark against industry standards.


- Data Management: Collect and maintain market intelligence databases and reports.


- Analyses performance metrics of marketing content across various channels (blogs, social media, email, etc.) to determine effectiveness and ROI.


- Reporting & Presentation: Prepare and present findings to senior management and stakeholders. Develop reports that summarize market trends and competitive positioning, key metrics on content performance, highlighting insights and actionable recommendations for improvement.


- Collaboration: Work closely with product and solutions marketing, sales, product development, and other teams to align strategies based on market insights.


- Strategic Planning: Support strategic planning initiatives by providing market forecasts and scenario analyses. Recommend strategic actions based on market intelligence findings.


- Monitoring & Evaluation: Continuously monitor industry developments and adjust intelligence efforts accordingly. Evaluate the effectiveness of marketing and product strategies through data analysis.


- You have an outstanding ability to explain value and benefits derived from technical concepts to all types of audiences.


- Experience in articulating the value/benefits of technical concepts in the context of solving customer problems or business challenges.


Deep audience knowledge: You are a quick study, committed to knowing your ecosystem, markets, industries, buyers, and competition better than anyone. 


- Demonstrated ability to execute on assigned projects with minimal direction, exercise sound business and organizational judgment, and collaborate with team members at all levels across a highly matrixed organization.


Excellent analytical skills with the ability to synthesize and connect the dots as well as research relevant data types to provide insights. 


- Rigorous and scientific approach to data analysis, you let the data tell the story.


- Proven history of being able to effectively manage outcomes by developing key metrics to govern performance and adjust course where necessary.



Minimum Qualifications 


10+ years of experience of problem solving experience in Data Analysis and Analytical roles

Proficient experience with  MS Office, PowerPoint, Excel and Tableau

Bachelor’s degree 


Strong working knowledge of Excel, Tableau or data visualization tools, PowerPoint, Google Analytics, HubSpot or similar CRM platforms, Social media analytics tools (e.g., Hootsuite, Sprout Social)


Experience conducting Market Research & Analysis, data management, reporting and presentations 


Excellent communication and presentation skills. 


Ability to work independently and manage multiple projects simultaneously. 


Familiarity with industry trends and competitive dynamics.


Why Cisco? 


#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!


Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.


We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).


We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions. 


So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco 



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