Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.
Job DescriptionWe are seeking a highly experienced Senior Marketing Manager to lead the development and execution of integrated marketing campaign strategies for our Digital Banking, Security, and Platforms within the Personal and Private Banking SA segment. In this role, you will play a pivotal part in driving client acquisition and retention and enhancing the commercial value of our business unit while also focusing on improving fraud prevention education and promoting new security services.
Qualifications Post Graduate Degree in Marketing, Digital Business or equivalent
Experience :
8-10 years Strong background in B2B / B2C marketing, with experience in developing and
implementing marketing plans, campaigns, and initiatives in a multi-product, multiclient
context, across multiple locations. Familiarity with the respective financial
services industry segments, including understanding of market trends, customer
behaviour, and competitive landscape. Experience in managing marketing projects
from conception to completion, including planning, execution, and reporting.
Key Responsibilities:
• Develop and implement innovative, integrated marketing campaigns and content marketing that align with the strategic objectives of the Business Unit, country segment, and product lines.
• Identify and capitalize on market opportunities to acquire new clients and retain existing ones, boosting the overall commercial value.
• Enhance fraud prevention education through targeted campaigns and effectively promote new security services to protect and better serve our clients.
• Champion marketing excellence by fostering a culture of innovation, collaboration, and partnerships within the team and across Personal and Private Banking SA .
This is a senior leadership role requiring a strategic mindset, strong collaboration skills, and a proven track record in driving successful marketing initiatives in a dynamic and competitive environment.
Behavioral Competencies:
Adopting Practical ApproachesArticulating InformationChecking DetailsConvincing PeopleDeveloping ExpertiseTechnical Competencies:
Analysing and Interpreting InformationClient Journeys and PersonasConducting ResearchDigital Analytics and ReportingMeasuring Marketing and CommunicationPlatform Management