Beijing, Beijing, China
6 hours ago
Senior Marketing Manager高级市场经理-北京

POSITION SUMMARY

Own portfolio or big strategic brand strategy to maximize the business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and  global/local functional team as TA portfolio (or big strategic brand) lead.

Responsibilities

Portfolio Management

Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.Lead portfolio or big strategic brand  growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards targetCross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignmentInput to the country OP planInterface with WWT to gain supportPrepare report for global & country level internal communication

Resource Management

Portfolio (or big strategic brand)  budget planning and controlInput to allocate and manage in the portfolio budget(or big strategic brand) , sales target and  support P&L analy

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience with above18 months SBM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):

Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to “One Pfizer”Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

Marketing , Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business/Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)Exceptional prioritization –among/across brands, resource-constrained context;Vendor managementProficiency in the local language as well as English proficiency  

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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