Senior Marketing Manager
Chewy
**Our Opportunity:**
Chewy is looking for a consumer-centric, data-driven **Senior** **Marketing Manager, Healthcare** to join our exciting and fast-paced team in **Plantation, FL Minneapolis, MN, or Boston, MA!** We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. The **Sr. Marketing Manager** will lead e-commerce category marketing for multiple growing healthcare categories. This is a unique opportunity to work in a start-up like fashion but for an existing and lovable brand! This position requires a self-starter, action-biased individual with outstanding relationship-building skills. Among other projects, you will work on developing marketing plans, translating category and consumer insights into customer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. Successful candidates should be customer-centric, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment.
**What You'll Do:**
+ Lead development of marketing and research plans for healthcare merchandise categories including Veterinary Diets, Vitamins & Supplements, and other health & wellness products.
+ Work closely with category managers across multiple healthcare categories to build out monthly marketing plans and calendars based on promotional activities, product development, and annual goals.
+ Partner closely with Chewy marketing teams and channel owners (Email, Site, Social, etc.) to drive customer acquisition and retention for healthcare categories across channels, continuously optimizing and seeking improvements.
+ Analyze marketing efforts and performance data to summarize and communicate to collaborators how marketing initiatives are impacting business results.
+ Collaborate with the Partner Marketing team to develop vendor opportunities and initiatives.
+ Manage consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
+ Build processes to ensure collaboration with Team Members and smooth execution across functions within the Healthcare business unit.
+ Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics including owned channel placements.
+ Use data and insights to think strategically and creatively to develop opportunities to support category goals with limited resources and offsite marketing support.
+ Craft and implement marketing frameworks, analyze results, and implement scalable campaigns.
+ Be an inspiring leader with a vision to progress a growing e-commerce business and establish a Marketing function within a business.
**What You'll Need:**
+ 8+ years' of marketing experience
+ Demonstrated ability to lead cross-functional projects and processes with multiple Team Members
+ Customer-first approach and passion for delivering the best end-to-end experience
+ Must have attention to detail and possess critical thinking skills
+ Strong verbal and written communication skills in addition to project management skills
+ Experience analyzing business performance and determining the impact of marketing efforts
+ Comfortable in a fast-paced, self-starter environment
+ Experience with CRM/Email and Search (Paid and Organic)
+ Advanced analytical tools (e.g., Excel) experience, experience with Tableau and/or SQL is a plus
+ Ability to develop metrics, analyze data quantitatively, and find opportunities
+ Bachelor's degree, MBA preferred
+ Travel may be required
\#LI-Hybrid
**Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact** **CAAR@chewy.com** **.**
**If you have a question regarding your application, please contact** **HR@chewy.com** **.**
**To access Chewy's Customer Privacy Policy, please click here (https://www.chewy.com/app/content/privacy) . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here (https://chewyinc.phenompro.com/us/en/privacy-policy) .**
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