With emphasis on telling our Vanguard investment story and a strong desire to be a leader in Active Fixed Income (AFI) products, we are looking to hire a dedicated Senior Marketing Manager on the AFI team within Brand. This team serves as Vanguard’s central source of product marketing, responsible for driving awareness and consideration for our active fixed income products.
The Senior Marketing Manager is a keystone in the execution of the AFI category marketing strategy. Intersecting across divisional sales and marketing, investment product strategy and development, corporate communications and investment management. Leading complex marketing campaigns that work in tandem with divisional teams to weave together the marketing funnel and investment product life cycle.
Responsibilities
Independently initiates and / or leads client marketing programs, initiatives, promotions or research projects.Creates client marketing plans by translating business objectives into defined marketing goals, strategies, and tactics. Aligns client marketing activity with deep understanding of sales strategy and targeted market. Identifies marketing opportunities based on segmentation analysis and client insights to drive client engagement, retention, and new business opportunities.Provides guidance and consultation on client marketing best practices and common obstacles based on prior experiences. Directs client marketing plans well-informed by the competitive landscape and suited for the regulatory environment. Maintains a strong knowledge of Vanguard's business and clients to enhance marketing effectiveness.Serves as a trusted advisor and internal expert to ensure the right solution is developed for various partners. Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.Builds and maintains effective relationships. Proactively fosters communication between internal department and external departments stakeholders. Influences key decisions across stakeholder groups.Proactively identifies, manages, and mitigates risks on client marketing activities. Communicates solutions on key issues on marketing activities to management and stakeholders to obtain their input and buy-in as appropriate.Participates in special projects and performs other duties as assigned.
Qualifications
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
Our commitment to diversity, equity, and inclusion
Vanguard’s commitment to diversity, equity, and inclusion (DEI) is central to our ability to deliver on our mission. We aspire to create a work environment that is inclusive, equitable, and diverse—one that enables our employees, whom we call crew, to thrive and bring their best selves to work every day on behalf of our clients.
Cultivating DEI lifts our entire organization, and everyone shares accountability for our progress—from our senior leaders who lay the foundation and set the example for inclusive behaviors to crew who are growing in their personal DEI learning experiences.
Together, we’re on a mission. We are fueled by the value of diverse voices and connected through friendships and a culture of care—for our clients, our communities, and each other.
Vanguard’s DEI journey has no finish line. Our commitment is enduring, and we remain focused on the path ahead. To learn more about Vanguard goals and progress toward DEI, download our Diversity, Equity, and Inclusion Report.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.