Shanghai Shi, CN
15 days ago
Senior Marketing Manager
Who we are Together, we’re on a mission to make good health more affordable and accessible, to help millions around the world enjoy healthier lives. It’s a mission that bonds our people across nearly 60 countries and a rich, diverse variety of nationalities and backgrounds. Working here means working with the world’s leading manufacturer of generic medicines, and the proud producer of many of the products on the World Health Organization’s Essential Medicines List. Today, at least 200 million people around the world take one of our medicines every single day. An amazing number, but we’re always looking for new ways to continue making a difference, and new people to make a difference with.The opportunity

The position is responsible for leading the marketing team, developing and executing brand strategies, and ensuring effective collaboration with partners to drive the competitiveness of company products in the market. This role also involves setting the strategic direction for the CNS product portfolio and providing market analysis and marketing support for Business Development initiatives. The position plays a crucial role in supporting the company’s global growth objectives.

How you’ll spend your day

Brand Strategy Execution and Management

Strategy Execution and Monitoring: Oversee the execution of brand strategies and tactics, ensuring alignment with desired outcomes. Monitor progress and make adjustments as needed to achieve strategic goals.

Promotional Materials and Budget Management: Ensure that marketing programs and materials are aligned with portfolio strategies. Manage budget with effective allocation across brands, optimizing efficiency and ensuring spending remains within target.

Cross-Functional Collaboration: Collaborate effectively with internal departments and within the marketing team to drive cohesive brand initiatives.

Partner Collaboration

Brand Plan Development and Execution: Lead the annual development of Brand Plans for the product, including market assumptions, competitive analysis, and product insights. Develop brand strategies based on these plans and ensure business partners implement the strategies as aligned.

Brand Positioning and Strategy Alignment: Ensure that the positioning of Austedo aligns with global and IM (International Markets) brand positioning. Follow up on AOP strategies of BD partners to maintain consistency with brand objectives.

CNS Portfolio Strategy Development

Strategic Planning and Implementation: Develop and implement portfolio and brand strategies for the CNS product line, setting clear directions for brand growth and market penetration.

Market Insights and Relationship Management: Monitor market trends and integrate insights into competitive portfolio strategies. Develop and maintain strong relationships with KOLs and key accounts.

Global Brand Team Representation: Represent China in the IM brand team, ensuring alignment between global strategies and local market needs.

Business Development Support

Market Analysis and Brand Positioning: Provide market analysis, brand positioning insights, and input on pricing and market access strategies to support BD initiatives.

Commercial Due Diligence: Assess the commercial capabilities of potential partners, provide input on contract terms, and develop risk mitigation plans to ensure successful partnerships.

Leading Team

Team Performance and Culture: Ensure high performance, engagement, and integrity within the marketing team. Foster a positive team culture that promotes collaboration and accountability.

Strategic Direction and Team Development: Provide clear strategic direction for the team, embodying the company’s core values and leading by example. Develop team capabilities through training and mentorship.

Collaboration and Innovation: Encourage information sharing and cooperation among team members. Inspire innovation and continuous improvement within the team.

Your experience and qualifications

Minimum 8 years China Pharmaceutical industry experience

Degree in a science and/or business-related discipline

Strong business acumen, strategic thinking and analytical skills

Commercial business experience in marketing, portfolio management or business development

Good knowledge of pharma sector trends, customer landscape and competitor trends and actions

Fluency in written and spoken Mandarin and English

Strong personal leadership and ability to lead cross functionally

Proven people management skill with ability to develop team and employees

Good communication and collaboration skills

High personal integrity

Make a difference with Teva Pharmaceuticals

Please submit your CV and a cover letter responding to the selection criteria outlining relative keys skills and experience in relation to this role.

Please note that only shortlisted candidates will be contacted.

Reports To

Head of Commercial, Greater China

Already Working @TEVA?

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Teva’s Equal Employment Opportunity Commitment Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws. We are committed to a diverse and inclusive workplace for all. If you are contacted for a job opportunity, please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.
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