As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Strategy & Planning
Lead, align and execute PR and social media strategy from planning to execution, in compliant with brand communication goals and guidelines.
Lead the Influencer Marketing tactics for new product launch / marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies.
Social Media:
Manage brand owned social platform WeChat, Weibo, Red & Douyin with the support from agency.
Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement.
Weekly & monthly social platform review with the readership & social followers’ growth.
Solid knowledge regarding social measurements and industry benchmark.
Strong copywriting capability to lead social agency for social articles drafting & proof reading. Strong sense of creative ideation to gain buzz for the brand accounts.
Influencers Management:
Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC strategy.
Evaluate, select, and manage KOL / KOC with social agencies.
Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing.
Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery.
Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.
Public Relations
News release proof reading & revising
Media relations management
Media event planning & management
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.