Job Scope:

The Senior Product Marketing Manager plays a critical role in driving the success of our product lines by developing and executing category strategies, optimizing product performance, and leveraging consumer insights. This position is designed for a strategic thinker with strong analytical skills who thrives in cross-functional collaboration. 

 

We are seeking a highly skilled Senior Product Marketing Manager who can own and execute category marketing initiatives as a subject matter expert (SME) and lead a team and drive category-wide strategy. 

 

Key Responsibilities:

Develop and execute category marketing strategies across product, pricing, promotions, and productivity. Serve as a subject matter expert (SME) for key customer segments, using data-driven insights to shape category direction. Own and optimize P&L performance for assigned product lines, ensuring alignment with business goals. Lead product lifecycle management, including innovation roadmaps, line extensions, and category expansion. Conduct market research, analyze consumer trends, and identify opportunities for innovation and growth. Drive go-to-market execution, collaborating with Sales, Customer Marketing, Digital Marketing, Engineering, and Finance. Guide onboarding and training for new hires, ensuring smooth integration within the organization. Support business simplification efforts, focusing on product vitality, SKU rationalization, and 80/20 optimization. Managing a team of product marketing professionals, providing coaching, mentorship, and career development. Setting category-wide strategic priorities, aligning with long-term business objectives. Balancing team workload and ensuring the highest-impact projects receive focus. Driving cross-functional alignment with senior leadership to enhance category performance. 

 

Qualifications & Skills 

Bachelor’s degree in Business, Marketing, or a related field (MBA preferred). 7-10+ years of experience in product marketing, category management, or related fields. Proven expertise in data analysis, strategic planning, and consumer insights to drive category growth. Strong P&L management experience, with the ability to adjust strategies based on performance. Excellent communication and storytelling skills, with the ability to influence across teams. Experience managing cross-functional projects and executing marketing strategies. Candidates should demonstrate strong leadership potential

Company: Liberty Hardware

Shift 1 (United States of America)Full time

Hiring Range: $101,100.00 - $158,950.00

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Liberty Hardware (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

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