Senior Marketing Manager
Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
+ Career development with an international company where you can grow the career you dream of.
+ Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
+ An excellent retirement savings plan with high employer contribution
+ Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**MAIN PURPOSE OF ROLE**
+ Responsible all aspects of downstream marketing for Acelis Connected Health’s DME and IDTF businesses within Abbott’s Heart Failure Division. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training. Manages a team of Marketing Managers.
**MAIN RESPONSIBILITIES**
+ Expands the business: Defines new markets or identifies markets for new or expanded business opportunities. Leads the business development effort and develops the business plan for assigned markets.
+ Analyzes market data: Analyzes market trends and makes recommendations for the future. Takes all product lines into account and does consolidated SWOT analyses. Understands the regulatory requirements for Division products.
+ Supports Sales and R&D : Supports sales efforts for on-market products; proactively modifies marketing plans based on changing market conditions. Aggressively works to increase potential for sales success; establishes priorities for R&D product development and enhancement.
+ Supports product and service enhancements: Incorporates input from the market into the design process across multiple products. Works with Upstream Marketing and R&D to ensure customer driven design goals are coordinated across multiple related products. Influences R&D based on Market and customer needs.
+ Develops downstream activation: Works in conjunction with Upstream Marketing to prepares draft of annual marketing strategy. Conceptualizes business strategy over a 3-5 year time period. Anticipates issues affecting a wide variety of internal functions, including cultural considerations.
+ KOL development: Works with industry partners to build out and maintain advisory boards and speaking engagements with HCPs
+ New Product Introductions: Develops tools and trainings in conjunction with Commercial Operations. Finalize and execute new product introduction plans and new product launches in coordination with markets and segments.
+ Monitors expenses: Consolidates and monitors the marketing expense budget for an expansive global business segment. Initiates market research for product feedback and to develop new features.
+ Customer Notification: Works with team to develop and deliver the appropriate message.
+ Compliance: Insures regulatory compliance of all products for a heavily monitored segment.
+ Product Support: Supports a limited number of products, systems, technologies at the basic level to a broad range of products, systems, technologies at the senior level.
**Education**
+ _Education Level_ : Bachelors Degree (± 16 years)
+ _Major/Field of Study_ : In business, life science, engineering or related technical discipline.
+ _Education Level_ : an equivalent combination of education and work experience
**Experience/Background**
_Experience_ : Minimum 5 years
_Experience Details:_
5 years commercial experience and 2-3 years marketing management experience.
+ Has established a successful track record of innovative marketing/business development successes in a variety of market situations.
+ Strong people leadership skills with proven track of developing others
+ Proven ability to develop and execute complex strategic business plans
+ Familiarity with primary and secondary market research and data analysis
+ Demonstrated cross-functional leadership and collaboration skills
+ Experience and proficiency with P&L / budget management
+ Strong written and verbal communication skills
Apply Now (https://www.jobs.abbott/us/en)
**Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
The base pay for this position is $146,700.00 – $293,300.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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