Kforce has a client in Boston, MA that is seeking a Senior Marketing Manager III. Responsibilities: * Develops the marketing strategy, plans and events to create brand awareness and drive revenue * Performs research and analysis in order to define market segments and understand the competitive landscape * Establishes product, service and promotional priorities based on projected results considering overall short and long term returns against the assets and resources expended * Coordinates with other functional areas to ensure marketing priorities are consistent with corporate strategic and operational plans * Assesses market penetration and customer satisfaction * Creates and oversees production of promotional materials to support product and sales initiatives * Supports internal communications, marketing, training, motivational and incentive development efforts * Identifies and implements procedures and systems to ensure the company's marketing activities are consistent and as efficient as possible while meeting internal and external customer needs