Senior Marketing Manager (m/w/d) – 12-month contract + **Location** München, Germany + **Job ID** 0000022268 + **Category** Sales, Marketing & Product Management **Job Description** Join the Digital Consumer Engagement (DCE) Regional Marketing team to help us deliver the growth, and marketing integration of our owned channels within our EUC and Nordics markets. We believe the local touch is what makes the real difference when talking to our audience. The team drives acquisition into our owned engagement experiences including LEGO Play app, LEGO Builder app, kids.lego.com, LEGO Magazine and LEGO.com. In addition, we also create locally relevant content for our experiences in individual markets to support globally driven campaigns. **This is a 12-month contract. Please submit your CV in English to be considered for this position.** **Core Responsibilities** + Deliver growth and engagement of our owned channels and marketing activation of our owned channel audiences - kids, families, adults and shoppers. + Lead integration of LEGO® owned channels in the EUC and Nordics markets with strong market focus and joint approach to strategy development/budget planning. + Create and implement locally relevant campaigns across our channels that engage key audiences and build awareness of various ecosystem touchpoints and enable a meaningful consumer journey to take place. + Leverage and analyse available data and insights to better understand our audiences, and the best ways to engage with them on a regional and local level. + Work with the global marketing team in their planning process, bring market perspective, and relevant inputs towards campaign planning. + Work closely with product owners to ensure we are feeding the needs of our regional and market stakeholders into the products we develop. **Play your part in our team succeeding** The Digital Consumer Engagement team is responsible for the creation, growth and engagement of our owned channels across the kids, adult, and family audiences. These experiences are a core part of the wider Digital Ecosystem that ties together all digital LEGO® experiences in meaningful ways which creates deeper consumer engagement and improved consumer life- time value. **Do you have what it takes?** + Several years of experience working in a similar marketing role where you have demonstrated an understanding of different audiences and have developed engaging strategic campaigns which have delivered the growth and engagement of the audience or brand. + Strong digital marketing knowledge with hands-on experience is a must-have - how to grow and sustain target audiences through digital channels. + Stakeholder management experience within an international organizational structure. + Determined, motivated professional with a strong sense of team ethic, creative thinking, organized approach and confident communication style (proficiency in English). + Independent, energetic and desire to thrive in a fast-moving, entrepreneurial atmosphere. + Adaptable and be at the forefront to lead change in both actions and behavior. \#LI-NS2 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**