Element has an opportunity for a Senior Marketing Spercialist. In this role you will create highly engaging content marketing campaigns to drive leads and subscribers. You will regularly produce and distribute online and offline content, including, but not limited to, email, social media posts, blogs and white papers.
Responsibilities Research content to ensure that it is accurate, complete, and technically and commercially viable, with minimal input from technical stakeholdersUse search engine optimisation (SEO) best practices to monitor and improve SEO rankings to generate traffic to our siteKeep up to date with the latest digital and social media strategies and collaborate with other business departments to create innovative content ideasAnalyse content marketing metrics and makes changes as neededProvide event marketing support in the form of email invitations, website page creation, and specific campaigns targeted at increasing event registrations, email templates, automation campaigns, post-show surveys, etc.Assist with building and executing an editorial calendar for email marketing and lead generation-focused automation campaigns relevant to the specified sectorLiaise with Element’s PPC consultants to ensure the success of any AdWords campaigns which fall under the specified Element business sector Skills / Qualifications 4 year degree in related field and 2 plus years of Marketing experienceProficiency in web analytics software, SEO and keyword toolsProficiency in digital marketing platforms such as LinkedIn, Facebook ads, InstagramAbility to analyse data and provide evidence-based recommendationsAbility to read and interpret documents such as safety rules, operating and maintenance instructions, customer testing specifications, and procedure manualsAbility to write routine reports and correspondence and speak effectively before groups of customers or employees of organizationAbility to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization existsAbility to interpret a variety of instructions, data and details furnished in written, oral, diagram, or schedule formProficiency in Microsoft Applications (Word, Excel)Availability, flexibility, and maturity to represent the company at a broad range of events / projects in the community, with customers and within the companyAbility to remain calm when faced with mounting pressure related to deadlines and multiple prioritiesWell-developed oral and written communication skills to meet a variety of communication needsGood interpersonal skills that foster open upward and downward communication built on mutual respect Company Overview
Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.
When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.
While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.
Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.
Diversity StatementAt Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.
All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.