**Senior Specialist, Marketing – Anywhere Leads** **About Anywhere Leads** Anywhere Leads is a lead generation group within the Anywhere organization. The Anywhere Leads Network is home to some of the most well-known brands in the nation, including over 500 brokers across the Coldwell Banker®, Century 21®, ERA®, Better Homes & Gardens Real Estate®, Corcoran®, and Sotheby’s International Realty® brands. Our industry-leading, turnkey real estate expertise drives higher-converting lead engagement by offering a relationship-driven partnership with certified real estate agents, support from our dedicated coordinator team, and added cash back benefits to consumers. This position is 100% remote. **About This Role:** Anywhere Leads is excited to add an experienced Senior Specialist to our remote-first marketing team. The ideal candidate will have strong hands-on experience in creating content and a proven track record in marketing strategies to reinforce brand positioning and drive consumer engagement. In this role, you will collaborate on and execute strategic content plans to drive engagement, leads, and ultimately revenue growth. Experience with cross-functional team collaboration will be crucial, as this role will work across multiple groups, including strategic partnerships, customer engagement, revenue operations, and network success, to ensure alignment across all channels. This position will report to the B2B Lifecycle Marketing Manager, Anywhere Leads and will be a core member of the Anywhere Leads marketing team. **Responsibilities:** **· Project Management:** Manage complex projects that drive Leads business growth. Strong voice of leadership in overseeing the publication of brand and partner content, including blogs, email marketing, social media, conference materials, and industry publications. Manage and prioritize creative requests from the Anywhere leads marketing team. **· Content Creation:** Execute comprehensive marketing campaigns that align with program goals and objectives. Create and edit content to support marketing campaigns. **· Campaign Management:** Achieve demand generation goals by creating and executing campaigns that build awareness and drive leads. Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact. **· Partner Success** : Manage partner marketing campaigns and collaborate closely with account managers to facilitate program growth and revenue opportunities. Ensure quality assurance on all partner marketing campaigns and strategies. **· Performance Tracking:** Analyze campaign performance data and suggest strategies as needed to optimize results. Communicate campaign progress and results to key stakeholders, including leadership and sales teams. **· Cross-team Functionality** : Articulate brand benefits and value propositions to resonate with partner and consumer personas, moving consumers through the funnel. Champion of core team objectives and marketing initiatives to bring awareness across other teams, including customer engagement, revenue operations, and network success, to ensure alignment. **Required Qualifications:** · 3-5 years of brand level marketing experience managing and executing brand marketing campaigns · Strong organizational and multitasking skills, attention to detail, and communication and writing skills · Understanding of marketing strategies, go-to-market execution, and customer retention, with a track record of successful marketing campaigns · Knowledge of email marketing systems and best practices to effectively manage and optimize email campaigns · Account management experience either in-house or agency-based · Strong growth mindset, with the ability to pick things up and learn · Proficiency with MS Office products with deep understanding of PowerPoint · Ability to collaborate cross-functionally within a fast-paced, start-up environment · Team player with excellent interpersonal skills, self-motivated, and a “can-do” attitude **Preferred Qualifications:** · Experience or exposure to the real estate industry · Proficiency with Adobe Creative Suites, including Photoshop or Illustrator · Marketing experience includes understanding of both B2B and B2C strategies · Understanding of paid placements, including Google Ads and social media platforms The salary range for this position is $65,000 - $80,000 annually, based on experience level. Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere. Anywhere Real Estate Inc. (http://www.anywhere.re/)  (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.  Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.  With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. **At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry.** We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. **We pursue talent** – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value diversity** – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de\_Anywhere%20CSR%20Report%202022.pdf) . You’ll find our commitment to diversity reflected in our achievements: + Recognized as one of the World’s Most Ethical Companies since 2011. + Anywhere has also been designated a Great Place to Work since 2019. + Recognized by Fortune as one of America’s Most Innovative Companies. + Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies. With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us. EEO Statement: EOE including disability/veteran.