JOB SUMMARY
This job develops integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Works with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics. Marketing Strategist leads the development of  comprehensive marketing project briefs with moderate to high visibility in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.  Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans.  The Senior Marketing Strategist works with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensures brand alignment to increase brand awareness and equity. Ensures necessary approvals and adheres to current processes and corporate, federal and state guidelines. Works with internal matrix partners and external vendors to develop and manage project budgets. This position tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluates campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Works with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.

ESSENTIAL RESPONSIBILITIES
•    Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
•    Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
•    Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. 
•    Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines.
•    Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.
•    Work with internal matrix partners and external vendors to develop, manage, track and project budgets.
•    Other duties as assigned or requested.

REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions
6 years' experience

PREFERRED EDUCATION:
Master's Degree – Marketing, Business or related field

EXPERIENCE
Minimum: 
•    5 years' experience coordinating the end to end delivery of a variety of marketing projects
•    Experience with marketing plan development and tactical deployment planning
•    Experience working in project management tools suites and budget management

Preferred:

Experience in digital/traditional paid media planning/buying – preferably in an agency environment.

Digital strategy, account management, or account planning a plus/.

Experience in the marketing of health or other insurance products is preferred

Experience evaluating creative

Initiating research projects

Develop forecast and ROI analysis

Leading cross functional work groups

KNOWLEDGE, SKILLS & ABILITIES

Experience with the following paid media buying, delivery, and reporting platforms:

Facebook & Instagram (preferred)

LinkedIn, Twitter, Snapchat, and TikTok

Programmatic Media Platforms

DV360, Trade Desk (preferred)

MediaMath, Centro/Basis, Simpli.fi, Zeta, Xandr

3rd Party AdServers

Campaign Manager (preferred)

Sizmek, Flashtalking, Adform

Measurement

Google Analytics

Google Tag Manager

Data Studio

Adobe Analytics

TRAVEL REQUIREMENT

0%  - 25%

LANGUAGE REQUIREMENT (other than English)?

None

Position Type:

WFH

Travels regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (Sales employees)

Does Not Apply

Physical Work Site Required

Yes

Lifting: up to 10 pounds

Does Not Apply

Lifting: 10 to 25 pounds

Does Not Apply

Lifting: 25 to 50 pounds

Does Not Apply

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf)

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.

For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org

California Consumer Privacy Act Employees, Contractors, and Applicants Notice