Kforce has a client in Juno Beach, FL that is seeking a Senior Marketing Strategist. Key Responsibilities: * Develop and promote a robust marketing vision and create long-term growth strategies to boost program adoption, supporting the expansion of renewable energy in Florida * Generate and implement innovative marketing ideas that stand out in the market * Conduct competitive market analyses to identify customer needs and preferences; Use these insights to create a strong value proposition, develop key messaging, and formulate actionable marketing strategies and tactics * Become the go-to expert on our customers-understanding who they are, how they make purchase decisions, and their key buying criteria * Identify and create detailed buyer personas and target audiences * Develop and execute complex, end-to-end go-to-market plans to attract early adopters through focused marketing campaigns, training, and events, delivering measurable business results * Evaluate and optimize marketing campaigns to drive program adoption and achieve goals * Determine the best product-channel fit and optimize the mix of channels to effectively reach the target audience; Channels may include content marketing, social media, referrals, SEO, webinars, and more * Manage the annual marketing and sales enablement budget, ensuring accurate tracking of spending and return on investment * Execute assignments and plans with discipline and organization, keeping executives and stakeholders informed of timelines, deliverables, and campaign performance; Present optimization recommendations as needed * Collaborate across departments to build and optimize digital marketing programs across various channels, including SEM, SEO, display, mobile, social, and email, with the aim of driving customer acquisition and retention