**MAIN RESPONSIBILITIES** + Leads overall media and performance marketing for Abbott Nutrition brands, including traditional media (TV, radio, print, OOH), digital (social, Google, web), and emerging media + Marketing link between brand and the ecommerce team in developing strategies in driving overall ecommerce sales growth targets and hitting KPIs + Key representative to the CRM team in driving overall leads and New User generation, and 1st Party data acquisition to drive overall efficiency and effectivity for marketing campaigns. + In charge of maintenance, enhancements of brands’ media assets (Social, Branded Web pages) + Part of marketing representatives in data enhancements which includes dealing with Salesforce, driving enhancements of current template from data gathered via Google Analytics, Power BI. + Support additional strategic marketing and communication initiatives as they emerge. **Performance marketing:** + Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign. + Actively liaise with agency on daily basis to monitor daily performance to meet monthly targets. + Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics. + Manage lead generation program to capture and qualify consumers to generate patient demand + Coordinate closely with CRM team to monitor lead conversion, quality metrics, New User target. **Direct to Customer:** + Co-work with Brand Manager to set traditional media(Tv/Radio) priorities. + Build media and digital plan and manage agency that achieve the target with efficient ROI. + Explore new digital channels / innovation that help grow D2C penetration. + Support and guide brand team on schemes and creative production that maximize performance **MINIMUM BACKGROUND/ EXPERIENCE REQUIRED** + Bachelor’s Degree with a >5 years of experience in Digital Media, Performance Marketing + A solid understanding of the use of social media channels (Facebook, Google, Tiktok,..), strong performance optimization knowledge, especially regarding lower funnel. + Able to work under high pressure and fast-paced environment. + Highly responsible and self-motivated personality. + Data-driven, analytical and quick sense of numbers are a must. **Accountability** + Makes strategic decisions in Media and Digital marketing that positively impacts business + Establish KPIs, benchmarks and reports for all consumer marketing efforts using data from, Google Analytics and Salesforce to track performance throughout the journey + Provide comprehensive analysis, insights and recommendations for improvement by leveraging analytics to increase engagement, and overall performance of campaigns on a scheduled basis An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com