New York City
13 hours ago
Senior Media Associate

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states and Puerto Rico with approximately 17 million customers and 31 retail locations.

The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We are currently looking for an experienced Senior Media Associate to support our newly created Digital Partnerships function, within the digital media practice for our full FanDuel product portfolio. The role will be responsible for managing key channels & relationships for the business across direct buying channels delivering key results against the businesses’ core KPIs. This role will also be a supportive pillar within the team for planning programmatic media.

The ideal candidate will be an expert in digital media & have management experience, ideally withing in-house media functions in high-paced, dynamic environments for industry leading brands. We’re looking for a team player who is comfortable working with data and analytics and is interested in building their career in media buying and has an ear to the ground when it comes to emerging best practices and market trends.

If you have a passion for sports, casino & betting, have a desire to work in a high paced/hyper growth environment & are a proven digital marketing leader we’d love to hear from you.

 

THE GAME PLAN
Everyone on our team has a part to play

Develop and implement paid media digital strategies to drive new customer acquisition, conversion and overall media efficiency Provide continuous assessment of our digital media tactics and identify areas for improvement and optimizations Make thoughtful recommendations to key stakeholders to improve the performance of respective programs Own and build strong relationships with external partners. Work closely with them to evaluate media opportunities and optimize channels that will achieve FanDuel’s business and marketing objectives Work closely with planning teams to build season-long media plans to meet team KPIs across multiple tactics and platforms, ensuring the team is establishing and crushing benchmarks to strengthen our advertising playbook Oversee campaign and platform budget + weekly & monthly forecasts Optimize budget across platforms and tactics to drive most efficient performance Track, monitor, and optimize performance against key KPIs Develop creative strategy and briefs to drive action across the full-funnel Work directly with platform reps on tactical strategy, innovation opportunities and creative best practices Support in campaign and creative QA while building processes for reporting and budget pacing Comfortable working in a fast-paced and dynamic working environment and open to collaboration with cross-functional teams

 

THE STATS
What we're looking for in our next teammate

Bachelor's degree with a strong academic record. 2-3 years of experience buying media across multiple platforms Direct experience with paid social, paid display, digital video, & analytics tools High level of understanding of performance metrics within digital media and able to make strong decisions on media plans Experience evaluating media opportunities and onboarding new media channels Ability to make strong decisions for media planning in terms of budget allocation, formats and testing Experience with mobile-first campaigns and mobile measurement preferred Possesses an analytical and proactive mindset - you enjoy aggregating information across disparate data points and sources into clear, actionable insight Willingness to learn and gain a proficient working knowledge of auction models and bidding strategies across all major platforms. Needs to be able to work autonomously and within a large team setting. Clear communicator and multitasker, with the ability to manage multiple deadlines across internal and external stakeholders with ease. Has exceptional attention to detail and organizational skills.

 

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

An exciting and fun environment committed to driving real growth Opportunities to build really cool products that fans love Career and professional development resources to help you refine your game plan for owning and driving your career and development Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $80,000 - $110,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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