Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Account Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer:

4+ years experience at a paid media agency (bonus for B2B)

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, Linkedin Ads and others (programmatic is a bonus)

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Experience managing B2B businesses

Ability to drive results and measure via OCT

Proven and measurable success with mid-market or enterprise accounts

A unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You’re quality-obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like:

You encompass our core values through every interaction; internally and externally

Effectively manage approximately five mid-tier and enterprise accounts

Meet and exceed department level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross-sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making, as it relates to strategic direction for accounts

What We Offer