Location: Remote with preference in CST time zone

Ping Identity seeks an experienced Senior Manager of Partner Marketing for North America to lead, develop, and execute our partner marketing strategy across the region with a set of priority partners. This role is critical to driving demand generation and revenue growth through our extensive partner ecosystem, including resellers, distributors, systems integrators and more. The ideal candidate is an innovative, results-driven marketer with a strong background in B2B technology and cybersecurity, extensive experience working with channel sales, and a demonstrated ability to develop and implement high-ROI partner programs.

Key Responsibilities

Strategy and Execution: Define and lead the North America partner marketing strategy for a set of priority partners, aligning closely with sales and marketing objectives. Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition. Program Development: Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales. Ensure programs are fully enabled and aligned with Ping’s product offerings, messaging, and value propositions. Sales Alignment: Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions. Partner Relationships: Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales. Budget Management and ROI Measurement: Manage the partner marketing budget for your partners effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes. Cross-Functional Collaboration: Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals. Performance Monitoring: Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback. Pipeline Ownership: Own the partner pipeline number for your partners, in collaboration with Sales. Conduct weekly pipeline reviews, represent partner marketing forecasts and contribution in all sales calls and business reviews for your partner set.

Qualifications

Experience: 7-10+ years of partner marketing experience in a B2B technology organization, preferably in cybersecurity. Channel Marketing Expertise: Demonstrated experience working with a variety of partner types (resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner). Strategic Vision: Proven ability to develop comprehensive partner marketing strategies that drive sales and build long-term value. Analytical Mindset: Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs. Relationship Management: Exceptional relationship-building and communication skills to influence and partner with internal teams and external partners, ensuring alignment and execution across various stakeholders. Technical Proficiency: Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments. Education: BA/BS in Marketing, Business, Communications, or a related field

USA: $125,500 to $150,174
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.