The Senior Portfolio Associate supports the development and execution of Upstream Marketing deliverables for the Trauma portfolio at Stryker.
You will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. You will discover and generate customer and market data that can be cultivated into insights to support future portfolio decisions. You will be responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and cross-functional team members to define and deliver new products.
This role is based in Mahwah, NJ. You will travel 20%-30% of the time to domestic and international locations.
https://www.stryker.com/us/en/portfolios/orthopaedics/trauma-and-extremities.html
What you will do:
Communicate market intelligence to the appropriate stakeholders.
Understand the market positioning and strengths of key competitors.
Describe the basic offerings of a product line and their value to the customer.
Gather and apply market research in decision making.
Assist in the planning, design, and implementation of a market research project.
Understand key products and services in the industry.
Research and collect product information, service information, and marketing literature
Understand and assist in development of an obsolescence plan.
Assist with researching new markets, opportunities, and segments to support new product development.
Understand key marketing philosophies around product branding.
Identify key elements within a new product's Value Proposition that require evidence.
Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories.
Know the market positioning and strengths of key competitors.
Understand the differences between customers; non-users, exclusive users, competitive users, and multi-brand users.
Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies.
Understand and describe the concepts and importance of sales forecasting.
Understand and assist in development of a product lifecycle management (PLCM) plan.
Research and apply internal and external data sources for developing pricing
Utilize market data, planning tools, and expert resources to recommend marketing strategies.
Understand measurements of business performance and how to anticipate trends.
What you need:
Required
Bachelor’s degree
2+ years of work experience required
Preferred
Engineering or business education
Public speaking experience
Engineering or business degree
Proficiency in Power Point, Excel and PowerBI
Experience collaborating on complex projects
Experience in Project Management
Experience in medical device or marketing
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.