Work Flexibility: Hybrid

As our Portfolio Manager, you will support the ALS (Advanced Life Support) Portfolio within Stryker Medical’s Emergency Care business, which includes the power brand of LIFEPAK monitor/defibrillators that have been leading the industry for over five decades. At Emergency Care, we provide life saving tools for life saving teams in the back of the ambulance, in the hospital and in the community and workplaces, so that our customers can do what they do best: save lives. As a member of the ALS Portfolio Marketing team, you will play a key role in achieving the vision of the portfolio - to advance innovation in advanced life support technologies that enable Stryker to own the system of care, improve patient care and outcomes, and drive growth for the Emergency Care business.

In this role, you will compile and evaluate research on customer needs in the Emergency Care market and translate those needs into specifications for future generation products. You will be integral in discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Working closely with R&D and other cross functional team members, you will play a key role in helping to define and deliver new products.

*This is a hybrid role that must be located in Kalamazoo, MI area.*

Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:
• Gather and collate competitive information to drive insights
• Anticipate the needs of customers and patients and create a superior value proposition
• Obtain insights by leveraging key opinion leaders
• Understand customers and optimizes value proposition
• Analyze the validity and reliability of market research results. Understand statistical significance and    basic hypothesis testing.
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to lead the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Build financial business case model to support new product development funding and product return on investment
• Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Understand the costs of acquiring new customers vs. retaining current customers
• Understand how to target customers based off of total market potential and opportunity
• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
• Understand and predict sales trends in the market
• Research key factors, measurements and variables used in forecasting
• Create and communicate a value proposition
• Define performance criteria used for evaluating business trends and activities
 

What you need
• Bachelor’s degree required
• 6+ years of work experience required
• 3+ years medical device, marketing experience, or clinical experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.