JOB SUMMARY

As the Senior Product and Brand research Strategist, you will play an essential role in shaping the future of our products and services by delivering actionable insights that inform strategic decisions. You will be responsible for leading both qualitative and quantitative research initiatives to uncover market trends, customer preferences and growth opportunities, while ensuring alignment across the Baylor Scott & White Health brand architecture, naming, messaging, and product offerings. Your work will directly support the development and enhancement of our product and service portfolio, ensuring a seamless and compelling experience for customers. With your expertise in brand and usability research, you will collaborate closely with cross-functional teams to drive innovation, inform brand strategies, and elevate a seamless user experience across our digital and physical platforms. This role requires a deep understanding of brand and product research principles and a passion for driving customer-centric solutions that contribute to exceptional healthcare experiences.

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This is a hybrid position within the DFW area. 

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ESSENTIAL FUNCTIONS OF THE ROLE

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Market and Customer Research 

\n\nConduct Qualitative and Quantitative Research: Lead both qualitative (e.g., focus groups, in-depth interviews) and quantitative (e.g., surveys, data analysis) research efforts to gather insights about customer needs, preferences, and behaviors. \nCompetitive Analysis: Conduct analysis' of competitors' product offerings, brand positioning, and market trends to identify opportunities and threats.\nConsumer trends Analysis: Stay updated on consumer trends, behavior patterns, and emerging market shifts, and integrate this information into research insights.\n\n

Brand Strategy and Development

\n\nBrand Positioning: Lead efforts to define, refine, and communicate the brand’s positioning in the market to ensure differentiation and alignment with customer needs.\nBrand Health Monitoring: Oversee the tracking of brand customer experience and performance metrics (e.g., awareness, perception, customer satisfaction, loyalty) to assess brand performance and effectiveness.\n\n

Product Research and Experiential Testing

\n\nProduct Concept Testing: Design and execute research to evaluate new product ideas, prototypes, and concepts to ensure they meet customer needs and have market potential.\nInnovation Support: Provide strategic insights that inform product innovation by identifying gaps in the market or customer pain points that could lead to new product opportunities.\nExperiential Testing: Design and deploy customer experience and performance metric testing strategies and methodologies.\nControlled Studies: conduct experiments, such as performance testing, concept testing, A/B testing, etc. to isolate experiential and transactional metrics and variables. \nMeasure Success: Develop frameworks for assessing the impact of new product / feature launches, branding efforts, and customer experiences, tracking KPIs such as customer satisfaction, customer lifetime value, etc.\nEvaluate Product Success: Analyze post-launch performance and customer feedback to provide strategic insights on the ongoing viability of products in the market.\n\n

Strategic Leadership and Collaboration

\n\nCross-functional Collaboration: Work closely with marketing, product development, UX/UI teams, and other key stakeholders to ensure research insights are integrated into the product development and brand strategy processes.\nStakeholder Communication: Regularly present research findings, strategic recommendations, and actionable insights to senior leadership, product teams, and marketing teams to influence decision-making.\nPrioritize Research Initiatives: Manage and prioritize research projects to align with business goals and product strategies, balancing long-term insights with immediate needs.\nReport Creation and Presentation: Create compelling, data-driven reports and presentations that translate research findings into strategic recommendations through storytelling that drive decision-making.\nDiscipline Ownership: Lead discussions, system documentation, guidance and mentorship to team members and internal stakeholders on brand and product research methodologies, interpretation, and best practices.\nRefine Research Methodologies: Continuously improve and evolve research methodologies to stay current with industry best practices and technological advances.\nOptimize Research Tools and Systems: Work with the team to optimize research tools, platforms, and data collection methods to enhance efficiency and effectiveness.\n\n

KEY SUCCESS FACTORS 

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Responsibilities

\n\nUnderstand business objectives and design research solutions to deliver actionable insights to the organization\nPerform quantitative and qualitative research with customers to fuel the development of BSWH products, services and experiences\nDevelop customer experience and performance metric \nConduct competitive and marketplace research to understand industry trends, competitor experiences and performance, and identify white space and new opportunities\nAssess customers’ experiences across the care continuum and determine how to effectively monitor and measure performance in effective, non-intrusive ways\nEnsure BSWH products, services and experience follow and meet usability standards and best practices\nAnalyze data from numerous sources to provide the organization with comprehensive intelligence to support strategic decision making and investments\nEffectively leverage storytelling to package insights and findings into reports and presentations that bring the voice of our customers to life for stakeholders across the organization \n\n

Skills and Qualifications

\n\nExceptional analytical and strategic thinking abilities \nExcellent written and verbal communication skills \nStrong entrepreneurial skills, executive presence, and project management skills\nExperience leveraging a wide array of research tools and platforms [e.g. Great Question, User Testing, Qualtrics)\n\n

Preferred Qualifications

\n\n5-7+ years of experience working as a senior market research analyst, brand strategists, product researcher and/or relevant area of expertise  \nDeep experience in both quantitative and qualitative brand and product research techniques \nInsatiable curiosity for digging into data and gaining insights\nExperience evaluating and defining customer experiences and performance metrics across channels, services, and products \nExperience presenting insights to wide array of stakeholders, including C-Suite Executives \n\n

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BENEFITS

Our competitive benefits package includes the following
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level

QUALIFICATIONS

\n\nEDUCATION - Bachelor's or 4 years of work experience above the minimum qualification\n EXPERIENCE - 5 Years of Experience\n