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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Senior Product Manager, HIV Prevention you will report to the Director, HCP Personal Promotion, HIV Prevention Marketing.
In this role, you support the Prevention Healthcare Provider Marketing Team. This individual will support creating content and materials that help educate providers about our product to prevent HIV infection and the disease area overall. They will support creating non personal promotion tactics delivered through media channels. Partnering with external agency members and internal cross-functional stakeholders will be important to be successful in this position.
Work location: Foster City, CA
As the Senior Product Manager, HIV Prevention you will:
Support the development of HCP Nonpersonal Promotions tactics for the Descovy and LEN for PrEP
Assist in the creation of Non-Personal Promotion tactics utilized to drive brand preference
Closely manage team marketing budget spend to maximize the number of NPP drivers for brand
Support the Marketing Advisory Panel (MAP) lead to glean field insights on marketing messages and channels
Coordinate with the Market Expansion lead when it comes to targeting and segmentation of messages to key customer groups
Assist Nonpersonal Promotion lead in maximizing media budget based on marketing metrics and Marketing Mix Analysis
Leverages multiple data sources, including market research, advisory board readouts, and Media Quarterly Business reviews, Marketing Mix Analysis to uncover emerging needs and opportunities for targeted HCPs
Effectively coordinate across multiple agency partners in the production of NPP drivers, custom media tactics, within timelines and on budget
Assist the Personal Promotion Conference lead with execution support
Digital Strategy organization liaison
Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production
Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics, Managed Markets, and other key internal stakeholders.
Ensures compliance with all relevant laws, regulations, and policies
Monitors landscape seeking out areas of opportunity to support ongoing marketing efforts
15-20% travel required
Basic Qualifications:
Bachelor's Degree and eight years of experience
Masters' Degree and six years of experience
Preferred Qualifications:
8 years of Pharmaceutical/Biotech industry experience
Nonpersonal promotion experience from either pharma side or media company side
Background knowledge of HIV category
Strong analytical skills
Understands capabilities and functionality of Sales Force Marketing Cloud
Demonstrated excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management
Excellent interpersonal skills with the ability to collaborate with various different stakeholders
Advanced communications skills with an ability to effectively communicate both orally and written
Demonstrate an understanding of the pharmaceutical regulatory and legal requirements and their impact on developing marketing materials.
Thrives in a fast-paced, dynamic environment
Strong ability to identify problems and proactively make logical recommendations
Listens carefully to other points of view and is able to adapt style and content based on audience
Most comfortable with discussing the category, which is based on sex, sexual orientation, and substance abuse
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
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