Kforce has a client in San Antonio, TX seeking a Senior Digital Product Manager. Product Strategy & Vision: * Define and communicate a clear product vision and strategy aligned with the company's goals and customer needs * Conduct market research, competitor analysis, and customer feedback sessions to identify new opportunities and areas for improvement * Build and prioritize product roadmaps that balance short-term deliverables with long-term objectives End-to-End Product Management: * Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization * Translate business objectives and user needs into detailed product requirements, user stories, and acceptance criteria * Monitor product performance through analytics, user feedback, and key performance indicators (KPIs) to inform continuous improvement efforts Cross-Functional Collaboration: * Partner closely with engineering, design, marketing, and other stakeholders to ensure alignment and timely delivery of products * Facilitate communication and decision-making across departments, keeping teams informed and driving alignment around product goals * Serve as a product champion, presenting updates and insights to executive leadership and gathering input to refine product strategy Customer-Centric Focus: * Champion a customer-first approach by conducting user research, gathering customer feedback, and ensuring insights are integrated into product development * Implement customer journey mapping and personas to better understand and anticipate user needs, pain points, and preferences Data-Driven Decision Making: * Leverage data analytics to track product performance, define success metrics, and guide decision-making * Conduct A/B testing and other experiments to validate ideas, improve features, and optimize user experience