As a Senior Product Marketing Manager for Amazon Device Solutions (ADS), you will spearhead the marketing strategy and execution for our innovative B2B products, including the Amazon Signage Stick and associated software services. Working closely with our Product, Launch, and Business Development teams, you'll craft compelling narratives and go-to-market plans that resonate with SMBs and enterprise customers in the digital signage and smart office solutions markets.

Your role is crucial in establishing ADS's presence in the multi-billion dollar digital signage market. You'll drive product awareness through all channels, own a roadmap of tests to optimize the B2B customer experience, and increase conversion rates. Involved in both short and long-term strategic planning, you'll support go-to-market functions for new offerings and own key aspects of the online customer journey. This collaborative role requires balancing strategic thinking with hands-on execution to drive ADS's growth in the B2B space.

Key job responsibilities
- Develop and execute data-driven, multi-channel marketing campaigns for B2B audiences, including managing online traffic channels and optimizing performance through A/B testing
- Conduct market research and competitive analysis to inform product positioning and marketing strategies
- Create compelling content and sales enablement materials that translate technical features into B2B customer benefits
- Collaborate with Product, Go-To-Market, and UX teams to define digital strategies for new product launches
- Develop and manage relationships with key industry partners for co-marketing initiatives
- Analyze campaign performance metrics, traffic data, and customer segment trends, providing regular insights to leadership
- Lead the creation and execution of marketing strategies for major Amazon events and initiatives
- Manage the marketing budget and allocate resources for maximum impact across various initiatives
- Stay abreast of industry trends and collaborate with internal teams to scale best practices across markets
- Utilize customer segment research to identify longer-term channel, customer, and market segment trends in the B2B space
- Lead the development of marketing collateral, including product sheets, case studies, whitepapers, and presentation decks
- Manage relationships with partners, integrators and customers to develop co-marketing initiatives

A day in the life
Your day might start by analyzing performance data from digital marketing campaigns for the Amazon Signage Stick. Mid-morning, you could lead a cross-functional meeting to refine the digital strategy for an upcoming product launch, discussing A/B testing plans to optimize the B2B customer journey.

After lunch, you might collaborate with the creative team on this week's email campaign targeting SMB retail customers. Later, you could dive into customer segment research for long-term channel strategy insights.

You might end your day planning a co-marketing initiative with a key partner or customer. Throughout, you'll balance strategic thinking with hands-on execution, driving results and optimizing the B2B customer experience.

About the team
ADS creates scalable, profitable B2B opportunities by leveraging Amazon's investments in devices, technologies, and infrastructure. We operate like a startup within Amazon, tackling difficult problems and building products through fast iteration. Join us in revolutionizing the B2B solution landscape, working at the intersection of hardware, software, and cloud services.