Herndon, VA, 22095, USA
33 days ago
Senior Product Marketing Manager
Career Fulfillment & Culture People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them? + Innovation with results that matter + Deliver what you promise + Can-do attitude + Open, direct & respectful communications + We care deeply + We practice humility At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place. Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world. Position Description The entire company is growing and so is the marketing team!  These are exciting times at Deque with customer momentum and a ton of technical innovation, Generative AI and computer vision are transforming this space; first within the SDLC lifecycle increasing efficiency of developers, designers, testers and accessibility leaders and,  second, enabling creators to deliver experiences that are natively accessible from day one.  We are looking for a Senior Product Marketing Manager who will embrace our mission and get stuff done. The team structure is flat and collaborative, you will report to the VP of Marketing but work closely with our product management counterparts, services experts, sales, solution engineers and the demand generation team. Primary Responsibilities + Partner with product management and become an expert on all the user and business (decision-maker) personas of Deque products + Launches: Develop the launch strategy and execute the launch plan. + Influencer relations: Be the product and GTM expert collaborating with the AR, PR and brand team to ensure Deque is positioned as a leader with traditional analyst firms and industry influencers in various technical communities.  + Content development: Support the demand team, plan the campaigns and develop content assets such as ebooks, blogs, whitepapers, web materials, case studies and webinars for the complete buyer journey. + Competitive Marketing: Develop the processes and content to understand and monitor  the competitive landscape to inform product teams and sales teams. + Sales enablement: Develop competitive battlecards, solution collateral and TCO or ROI assets to assist sales in progressing deals.  + Lastly, this is a senior role and we expect the Senior or Director PMM to manage the PMM team and function but more importantly, enable the entire organization on product marketing best practices and evolution required for product-led sales motions. Requirements + 8-12  years of product & technical marketing experience. + Strong copywriting skills (please attach a work sample such as a blog or attributed article) + 5-7 years experience developing demos, webinars, videos, technical collateral, benchmark documents, ROI/value-oriented assessments, etc. + 5-7 years of team management and building. + Startup experience: Curiosity, eagerness to learn, and the ability to bounce back from mistakes and withstand change + Familiarity with Developer Marketing: In-depth background in web development or SDLC tools and platforms and bring that ideal mix of enterprise B2B SaaS and PLG :) About Deque Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality.  We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web. We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone. Job Location + Remote How to Apply + Apply by submitting your resume and a cover letter + Please share a before and after messaging example or sample of work. In your cover letter + Explain your interest in joining Deque and how you align with our Core Values + Depict key attributes that differentiate you as a candidate Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is 155K - 170K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees. Thank you for your interest in joining our exciting company! Powered by JazzHR
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