We are on a mission to drive mindshare, consumption, and growth worldwide. The Product Marketing Team is looking for a Sr. Product Marketing Manager with high energy, passion, and attention to detail to lead our disclosure program within the Cross-functional Product Marketing team.
The Senior Product Marketing Manager - Disclosure will be responsible for developing a cohesive narrative across our product and subsequent launches of features and capabilities, all with the goals to generate awareness about the product vision and innovation. They will also lead the high quality execution of our product marketing disclosure cadence and assets. They will work across our core product marketing teams as well as partner closely across teams within marketing, product management and sales.
The ideal candidate will have a strong background in product marketing and storytelling, with a proven ability to create and implement large narratives that generate awareness and greater brand loyalty with a strong product vision that is shared by our customers.
You will report to the Director, Product Marketing and can be based remotely or in our offices in Bellevue, WA (HQ).
You will manage and be responsible for:
Platform Narrative: Develop and implement the One Smartsheet integrated narrative, bringing all platform capabilities into one unified lens. Disclosure Strategy: Lead the disclosure program including, coordinating with Product Marketing Managers across all GTM plans, and partnering with a diverse cross-organization team to ensure awareness and alignment in planning for key launch activities Content Development: Oversee the creation of disclosure materials including, roadmap decks, analyst presentations, infographics and more, to support customers in learning and adopting our products effectively. Customer Feedback: Gather and analyze feedback from internal teams and customers to identify areas for improvement and make data-driven adjustments to disclosure processes and its assets. Cross-Functional Collaboration: Work closely with product management, marketing, analyst relations, public relations, and sales, to ensure a cohesive and effective disclosure program. Metrics and Reporting: Monitor key performance indicators (KPIs) related to disclosure, such as power of voice, customer perception, analyst perception, internal stakeholder satisfaction and more, and report on these metrics to stakeholders. Continuous Improvement: Identify and implement best practices for the program and its assets, staying current with feedback and industry trends to continuously enhance the effectiveness.You have:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 8+ years of experience in product marketing, marketing, customer success, or related experience; a focus on developing platform messaging.. Proven track record of developing and executing successful messaging and complex launch-related programs and strategies. Strong understanding of customer journey mapping and experience in creating sales content. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Creative thinker with a strategic mindset and strong problem-solving skills.