Senior Programmatic Executive- (white goods client)
Publicis Groupe
**Company description**
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
**Our Commitment**
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
**Overview**
**About the client....**
Electrolux is a white goods company. Their mission is to create better living, and they have done this for 100 years. They strike the right balance between brand building and ecommerce, having recently launched their own D2C platform.
Zenith have been their global media agency since 2013, and this partnership keeps on strengthening every year, recently expanding to a global scope.
**About the role....**
The Programmatic Senior Exec will contribute to the EMEA programmatic and display scope, with remit over full funnel Programmatic strategy, planning and activation. This account will include always on performance campaigns and branding for key initiatives, so experience working on clients across the funnel will be valuable.
The Programmatic Senior Exec will deliver on three key objectives:
**Flawless Execution and Planning**
Demonstrate thorough technical knowledge across all global Programmatic platforms including DV360, Adobe & TTD, drive innovation and constantly refine strategic approach by executing test & learns. Execute campaigns across 35 markets in a dynamic and constantly evolving environment.
**Data Analysis & Storytelling**
Gain a deep understanding of the ELX business and media activation. Use a wide range of data tools available to dissect what is working and use data storytelling to relay this information in a meaningful way with the relevant stakeholders.
**Developing Your Expertise**
Learn from the account and from your colleagues. Become an expert in data driven performance and brand activity on a global brand. Spend time diving into the details and soak up all the expertise that will surround you.
This role will report into the Programmatic Manager in the Zenith International Programmatic team, a rapidly growing and successful team of 100+ Programmatic experts based in London and the Publicis Global Delivery team in India / LATAM.
The Programmatic SAE will be supported by a Director, Associate Director, Manager & Senior Executive in London & 4 specialists based in our PGD hub in India.
**Responsibilities**
**About the work....**
+ End-to-end account and campaign management for your clients which includes media planning, finance, campaign setup, optimisation, and reporting
+ Feed into the day-to-day relationship with key stakeholders including planners/account team and client
+ Contribute towards programmatic strategy and media planning; recommend forward thinking strategies and innovations
+ Coordinate campaign requirements such as assets and tags to ensure timely campaign setup
+ Review pacing and performance across all campaigns for assigned client accounts
+ Dive into campaign performance, material requirements and campaign timings in advance of setup
+ Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve the client’s business objectives
+ Understand and effectively communicate the Zenith International Programmatic proposition, technology and processes as related to the current and prospective agency accounts for which you are responsible.
+ Support the Programmatic Manager on areas that will further the Zenith International Programmatic team’s development and product offering.
+ Support with encouraging a culture of knowledge sharing
+ Build training materials and best practice documentation to cascade down to the team
+ Create and present case studies which showcase strong performance and innovative solutions
+ Attend relevant internal, client, media owner and technology partner meetings and events as appropriate
+ Contribute to new business initiatives and workflows (i.e. written proposal submissions, idea development, pitch slides and account transitions)
**Qualifications**
**What you need to succeed....**
+ Some experience within programmatic
+ Self-driven, results-oriented, solutions-focused with a positive outlook
+ Proficient in one of the major DSPS (i.e. Google’s DV360, Amazon AAP, Tradedesk) and knowledge of the RTB and wider programmatic landscape
+ Strong presentation skills
+ Strong communication and writing skills – working across the team, within the wider agency, with clients and media owners
+ Strong analytical thinking and mathematical skills (knowledge)
+ Demonstrated critical thinking and problem-solving abilities
+ Consistently over-delivering on client objectives
+ The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
+ Strong project management skills to prioritise tasks on these busy accounts
+ Be confident working with numbers and large amounts of data
+ Be able to adhere to processes and best practices
+ Highly organized and capable of working independently
\#LI-MP1
**Additional information**
**Zenith International** has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
+ **WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
+ **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
+ **HELP@HAND BENEFITS** 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
+ **FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
+ **FLEXIBLE WORKING, BANK HOLIDAY SWAP** & **BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday, from your first day of employment.
+ **GREAT LOCAL DISCOUNTS** This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
_Full details of our benefits will be shared when you join us!_
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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