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Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, South Korea, Hong Kong, Australia, New Zealand, Mexico, Brazil, India and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films. Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation.
This role is based in London and reporting to the VP, EMEA Marketing. The EMEA Publicity team is responsible for the strategic planning, implementation, and project management of integrated Publicity campaigns across all Universal theatrical releases in EMEA to meet strategic objectives and support business priorities. The team’s objectives is to work closely and consistently collaborate with all EMEA teams to provide strategic publicity input as well as broader marketing strategy contributions to ensure the execution of a holistic theatrical marketing campaigns across the region.
Job DescriptionThe EMEA Publicity group is here to work with local publicity teams to understand specific local market strategies, concerns and nuances while also articulating a broader EMEA regional perspective communicating back to home office teams to find solutions and compromises designed to maximize local territory box office.
Overall, the team is here to facilitate bringing together markets from across the region overseeing the implementation of key home office priorities, driving the adoption of best practices and idea-sharing, ensuring that local markets have the support and resources they need from the local, regional, or international level to achieve excellence in publicity and overall marketing campaigns.
Collaborate closely with the VP of Marketing, to ensure the smooth and efficient operation of the EMEA publicity team.Help support, three publicity pods in EMEA and HO Publicity team, responsible for coordinating and implementing campaigns and assets for Universal theatrical EMEA releases.Work with HO teams and markets on publicity talent tours in planning and executionLiaise with talent reps, where applicable, in order to maximise efficiency with time zonesLiaise with EMEA security teams on events and premiereTalent tour budget managementLead premiere ticketing process for EMEA eventsWork with EMEA publicists to develop festival strategy on key titles in conjunction with HO title plansWork closely with colleagues and territory publicity teams to ensure the strategic direction for each release is successfully implemented.Work closely with internal and external stakeholders to develop relationships and ensure publicity opportunities are fully maximisedEstablish and maintain good working relationships with EMEA territory teams.Manage EMEA press interview schedules for junkets/press days including creating talent grids to take into consideration the strategic imperatives, talent work hours, priority territories and growth markets for each release.Participate and engage in brainstorming sessions with the wider publicity team to shape publicity campaigns and strategy, regardless of film split.Identify ‘out of the box’ publicity activities for talent and press to support releases (press excursions with stunt coordinators, etc.)Press Events
Long Leads / Touring / Creative Content Days / Junkets / Set Visits
Oversee and manage talent interviews for EMEA press junkets, long lead days, set visits etc.Liaise with Publicity teams and Creative on junket assets and materials, photo backdrops etc.Talent handle at EMEA premieres, tours, festivals, press days and assist with BAFTA/film festival logistics for nominated talent.Travel on EMEA tours when required as a studio representative for filmmakers/talent/executives.Create publicity ‘bibles’ for use at EMEA festivals, junket and tours and assemble information for touring schedules - hotel charts, mobile phone lists etc.Desired Characteristics
Strong team playerHighly organised and proactiveStrong communicatorGreat stakeholder and relationship builderExcellent attention to detailAble to work at a fast pace within tight timeframesAdditional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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