**About the Role** At Uber, we are committed to solving complex challenges and driving growth across our platform. North Asia, a multi-billion-dollar taxi market, is rapidly adopting e-hailing services, offering a unique opportunity to expand Uber’s presence and impact in the region. The North Asia team is dedicated to fueling this momentum and delivering innovative solutions tailored to the market’s needs. We are looking for a seasoned operator to lead and scale our Membership program (UberOne) in North Asia. This role focuses on launching UberOne in new markets, driving membership growth, enhancing member engagement, and building long-term customer loyalty. As the Senior Regional Operations Manager, you will lead strategic initiatives to optimize UberOne’s performance and ensure the program evolves to meet the diverse needs of riders across the region. Your responsibilities will include managing the full lifecycle of the Membership program, from launch and scale to acquisition, engagement, retention, and growth. As an additional workstream, you will ‌drive premium offerings tailored to the unique dynamics of each market in the region. This will encourage drive to explore Uber’s diverse product offerings on its platform, thereby growing multi-category users (MCUs). The ideal candidate will bring a combination of operational expertise, strategic vision, and strong communication skills to overcome challenges and deliver impactful results in a fast-paced environment. This pivotal role will drive growth and elevate rider experiences via innovative approaches to both Membership and premium products. **Your Impact in Role** - **Launch & Scale Memberships:** Launch Membership in HK and SK and manage end-to-end operations. Scale it across North Asia via targeted campaigns and initiatives. - **Drive Member Growth & Retention:** Attract and convert new members through targeted campaigns and effective onboarding. Boost engagement by leveraging key lifecycle moments and cross-selling premium offerings for use-cases like airport trips or special occasions. Reduce churn, foster loyalty, and manage the full membership lifecycle to ensure consistent value delivery. - **Enable Premium Offerings & Multi-Category Usage (MCUs):** Drive adoption of premium offerings/ use-cases tailored to market needs. Grow multi-category product usage, driving platform engagement. - **Cross-Functional Collaboration:** Collaborate with Product, Marketing, and Ops teams to evolve Membership product, align strategies, and execute plans effectively. Coordinate with Global and Local teams to deliver impactful results and elevate the membership experience. **What You Will Need** - Degree in a quantitative field (e.g., Economics, Business, Engineering) or equivalent experience. - 4+ years of relevant work experience (e.g., Management Consulting, Investment Banking, Operations, etc.) - Experience in stakeholder management, project management, and data-driven decision-making. - Proficiency in SQL, Excel (Google Sheets), and other analytical tools. - Strong problem-solving skills and strategic thinking. - Excellent communication and collaboration skills with cross-functional teams. - Ability to manage multiple high-priority projects in a dynamic environment. - Knowledge of North Asia’s market dynamics and the taxi industry. - Experience with loyalty programs, subscription models, or membership products. - Familiarity with scaling high-margin product portfolios. We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together. Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role. \*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to [accommodations@uber.com](mailto:accommodations@uber.com).