It’s a very exciting time to join the Highmark Health social media team. Our growing center of excellence is looking for a talented and data-driven strategist to help us continue to level up our practice. This role will support a variety of areas across our enterprise, including the insurance and care delivery elements of the organization. In addition to strong social media strategy chops, the ideal candidate will possess solid experience in one or more of the following: executive visibility or thought leadership; employee advocacy programs; social media governance; and reputation management. Assignments will vary based on the best candidate’s skills, preferences, and passions. You’ll be in great company as well, on a team with six other social media practitioners on our Pittsburgh-based team.
This role has the option of primarily working from home with 1-2 days a week in the office and as needed. Candidates can work out of any of our regional offices as well, including PA: Pittsburgh, Camp Hill, Wilkes-Barre; NY: Buffalo, Albany; DE: Wilmington
JOB SUMMARY
Strategizes and creates comprehensive, cross-platform, high-quality social-media communications for Highmark health plan members and other target audiences. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, and reporting/analytics. Consults with internal departments and programs to develop marketing plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies.
ESSENTIAL RESPONSIBILITIES
QUALIFICATIONS
Minimum
Bachelor’s degree5 years in Social media5 years of Writing and Editing5 years Marketing
Preferred
SKILLS
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
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