Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

March 7, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.  

Senior Director, Brand Management, Sprite

KEY WORKING PARAMETERS 

Focus, Scope, & Impact: 

Leads development of annual and multi-year brand growth strategies and business plans for a brand portfolio (inclusive of 3+ sub brands) in order to deliver against overall brand vision and business objectives in the North America Operating Unit (NAOU)

Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives  

Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions 

Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths 

Primary interface with global leadership. Provides regional leadership for brand(s) working closely with global category leads  

 

KEY SUCCESS PARAMETERS 

Experience  

10 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience ideal

Bachelor’s degree required, MBA preferred.

Work Focus 

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand/brands within his/her portfolio within the NAOU. 

Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Communication Focus  

Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners 

Interactions include sharing relevant information on brand(s) business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes  

Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives 

 

 KEY KNOWLEDGE REQUIREMENTS 

1. Possesses a deep knowledge and understanding of the pulse of culture in the U.S.

2. Develop and communication of brand vision inclusive of “what it takes” to achieve 

3. Ability to translate vision/strategy through development of annual brand business plans along with corresponding resource requirements 

4. Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership 

5. Excellent oral and written communication skills with ability to tailor communications to audience and providing clear  

6.  Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications  

7. System operations within NAOU (bottlers, customers, routes-to-market) 

8. Brand portfolio and P&L Management

9. Experience developing and launching step-change innovations

Skills:

Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

$211,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.