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Position Summary

The SEO & Digital Content Manager role for Aetna Medicare is a critical position in our Marketing organization, with accountability for digital content and improving the earned acquisition and engagement of members, prospects, and shoppers on the Aetna.com/Medicare site, our marketing landing pages, and our DTC Shop, Buy, and Enroll tool.

The ideal candidate has a strong understanding of audience research, a mastery of SEO best practices, a deep well of empathy for consumers, and a talent for crafting content that resonates with target audiences. They will blend art and science, responsible for driving content initiatives, reporting on performance metrics, and owning the day-to-day operations of creating and publishing content used by tens of millions of users. They will leverage data, analytics, and user research to drive tangible results including incremental visits and sales, improved SERP rankings and performance, and increased digital containment.

Key Responsibilities

Lead the creation and implementation of comprehensive content strategies that align with Aetna Medicare’s goals, ensuring all content is optimized for SEO and user engagementApply a metrics-driven approach to developing content to attract users organically, engage them, and convert them, and help them complete their tasks efficiently and effectivelyIntegrate SEO best practices into all content creation, ensuring keyword optimization, proper use of meta tags, and alignment with user jobs to be doneParticipate in high-level strategic planning, providing insights on content and SEO to inform broader marketing initiativesImplement on-page SEO best practices, such as keyword placement, internal linking, and proper use of header tagsManage and organize workloads to meet deadlines, and handle site updates with speed and accuracyPartner with MarTech and Creative teams to support and influence the development of our information architecture, marrying site structure to both user needs and intent as well as business structure and compliance realitiesEnsure all content remains compliant and aligned with regulatory and legal requirements, and also aligns with the brand’s style and tone of voice, to maintain a cohesive identity across platformsWrite and structure copy that supports digital journeys and aids users in accomplishing goals in an intuitive way, both short and long form copyUse data to help inform and shape content creation, generate insights, and make data-driven decisions to optimize performance

Required Qualifications

3+ years of experience in SEO, web content creation

Preferred Qualifications

Strong writing, editing and proofreading skills, and the ability to write and edit short and long form copyAdvanced understanding of SEO best practices, and a passion for SEO and quality organic acquisitionProficiency in using keyword research tools such as Google Keyword planner, SEMRush, SEOClarity, or similar toolsMust be well-organized and able to communicate ideas effectivelyStrong team player with enthusiasm, positive attitude, and a bias towards actionExperience publishing in a CMS and a working knowledge of HTML; experience in Adobe Experience Manager is a plusUnderstanding and knowledge of other Adobe Products such as Target, Analytics, and CJA is a plusHealth care or other highly-regulated industry experience, experience using AI tools or the ability to learn and build this capability, and experience at creative marketing agencies are all plusses

Education

Bachelor’s degree OR equivalent (4 years’ experience and High School Diploma/GED) required

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 01/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.